Apple iPad goes to Mercedes-Benz dealers

Article by Christian A., on August 26, 2010

Mercedes-Benz Financial now provides dealers with mobile access to its point-of-sale dealer system -- the first automotive finance company to do so.

The Apple iPad has been made available to the company's US dealer network. This move makes Mercedes-Benz Financial as one of the first companies to use the consumer-oriented iPad as a mobile business tool.

Dealership employees are anticipating the benefits of having the iPad as a tool, giving instant access to marketing programs for specific models, quicker turn time on the credit application process, and increased speed and efficiency on the return of lease vehicles.

Andreas Hinrichs, Vice President of Marketing for Mercedes-Benz Financial, said that the iPad will raise the competitive edge of its dealers by "increasing their service levels through a more flexible financing process."

He said that the showroom floor will benefit from the iPad's capabilities of "providing wireless mobility, information and flexibility on the showroom floor."

Mercedes-Benz Financial will first test iPad's prowess as a business tool. It will soon distribute iPads to 40 chosen dealers around the US and will monitor iPad usage and collect feedback.

If you liked the article, share on:

Comments

Recommended

Not so long ago in the United Kingdom, we witnessed how the Ford Fiesta has been converted into a van, and now, the Dacia Duster seems to be getting the...
by - May 25, 2018
Right now, if you check the Mercedes-Benz G Class configurator online, you will be given two options, namely the G500 and the G63. The G500 first came out in January...
by - May 24, 2018
You may have already heard that Jaguar wants to expand its sports car portfolio beyond the current F-Type lineup. But how will the company do it? Well, we have been...
by - May 24, 2018
During the past few years, many automakers have developed a love-hate relationship towards diesel engines because of strict emission standards. Automakers have built a perception that diesel engines are not...
by - May 23, 2018
It was back in 1899 when Fiat was first established in Turin, Italy. It has remained in one form or another for over a century. However, current CEO of the...
by - May 22, 2018