Apple is hiring auto tech and design experts for secret electric car

Article by Christian A., on February 18, 2015

Apple Inc. is tapping automotive technology and design experts who will work on a top-secret research lab, which may imply of the tech giant’s ambition to build a car, according to a report the Financial Times that cited several people privy with the company.

The Wall Street Journal, meanwhile, citing people familiar with the matter, said in a report that Apple has hundreds of workers doing secret work that would pave way for an Apple-branded electric vehicle. According to the Journal, the project code-named “Titan” features an initial vehicle design resembling a minivan.

The paper that while Apple may decide not to proceed with a car, the technologies featured in an EV – like advanced batteries and in-car electronics -- would be of great use in the development and improvement of other Apple products.

The company is known for creating multiple prototypes for some products and features that eventually it won’t even sell. But given the background and seniority of the executives Apple is tapping, there has been speculation the company could be trying to build a car, according to the Financial Times.

For instance, Apple tapped the head of Mercedes-Benz's Silicon Valley r&d unit, Johann Jungwirth, as chief Mac Systems Engineering.

Financial Times reported that Jungwirth had joined the new research team. Two sources told Reuters that Apple has recently tried to recruit from the auto industry, two sources with knowledge of the approaches told Reuters.

If you liked the article, share on:

Topics: apple, electric car

Comments

Recommended

Nissan is commencing sales of the 2019 Nissan Altima on October 3, 2018 in the United States. As expected, the Japanese carmaker has already divulged the details and specs of...
by - November 26, 2018
Sports utility vehicles are still in heavy demand. Ford knows this very well as the American carmaker has seen sales of its SUVs surge dramatically by 28 percent in the...
by - November 26, 2018
BMW’s European customers who are looking forward to have a new range extender version of the 2019 BMW i3 (BMW i3 REx) will have to bear a bad news from...
by - November 26, 2018
Imagining the future of automotive luxury more than three decades from now seems to be a daunting task. It would be hard for a typical person imagine such future without...
by - November 21, 2018
Can a Dacia Duster be compared with a Ford Mustang? It would be difficult to do so as these vehicles compete in different categories and segments, have different price points...
by - November 20, 2018