Aston Martin plans to revive Lagonda sedan after decades of absence

Article by Christian A., on May 26, 2014

Aston Martin wants to resurrect the Lagonda badge on a sedan, according to media reports in the United Kingdom. The new sedan, however, will not share the styling of the heavily panned Lagonda SUV Concept unveiled at the 2009 Geneva auto show. According to reports, new Lagonda sedan will carry either the proportions or the styling of the 1976-90 Lagonda sedan.

Lagonda was established by Wilbur Gunn 108 years ago. At its peak, Lagonda was considered a serious rival to ultra-luxury brands like Rolls-Royce and Bentley. Bentley founder W. O. Bentley moved to Lagonda in 1931 after the collapse of his own company, and designed Lagonda’s LG6 model.

That model was Aston Martin’s inspiration for the Lagonda SUV concept unveiled in 2009. In 1947, Lagonda’s financial troubles resulted to its acquisition by David Brown, who had earlier taken control of Aston Martin.

In the 1970s, Aston chief designer William Towns created the Aston Martin Lagonda V8, which was the carmaker’s last Lagonda production car. Since 1990, the Lagonda name has managed to survive only in Aston's official legal company title, Aston Martin Lagonda.

Aston Martin is now accepting orders for the new Lagonda Taraf from interested customers in more major markets. Now re-engineered to be available in either left or right-hand drive, the new Lagonda Taraf could be ordered by prospective clients in Continental Europe, the United Kingdom and South Africa.

Andy Palmer, Chief Executive of Aston Martin, remarked that as he joined the carmaker late last year, he considered making the new Lagonda Taraf available to more customers around the world as a high priority. He quipped that he wanted to offer the new Lagonda Taraf to potential owners from around the world, adding that he is for being able to expand the Lagonda proposition.

When Aston Martin first launched the Lagonda Taraf in Dubai in late 2014, the saloon was initially available to clients in the Middle East. Aston Martin is currently building the Lagonda Taraf in limited numbers at no more than 200 examples.

Lagonda’s comeback follows a number of other special projects from Aston Martin, such as the Aston Martin Vulcan supercar, Vantage GT3 special edition, One-77, V12 Zagato as well as the CC100 Speedster Concept. Underpinned by Aston Martin’s flexible VH architecture, the Lagonda Taraf was inspired by the William Towns-designed 1976 Lagonda. The new Lagonda Taraf boasts of many of the same groundbreaking engineering techniques—like the extensive use of carbon fiber body panels -- employed in modern Aston Martin sports cars.

The new Lagonda Taraf is a hand-built creation courtesy of the skillful craftspeople at Aston Martin's state-of-the-art manufacturing facilities in Gaydon, Warwickshire. It is crafted in a dedicated building previously committed for the One-77 supercar.

Served by a 6.0-liter V12 engine, the new Lagonda Taraf is being offered by Aston Martin via its VIP sales program. Exact price remains not divulged and is expected to be different in each example due to anticipated high levels of bespoke content. Customers could have the Lagonda Taraf truly personalized according to their tastes and preferences by availing of the Q by Aston Martin bespoke service.

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