British marque Aston Martin surprised us all with its own all-electric variant of the four-door RapidE grand tourer in 2015. It was revealed only as a concept labelled the RapidE AMR, and now it will possibly make its debut for the 2019 model year. This will be the first ever Aston Martin to entirely get rid of an internal combustion engine. The upper management of Aston Martin revealed that they have given the go-signal to build the newest addition to the Aston Martin family - a £230,000 zero emissions plug-in supercar, and it will be produced in partnership with Williams Advanced Engineering which has also largely contributed to the said concept. The British automaker has guaranteed a range of more than 200 miles on a single charge, with a 0 to 60 mph sprint only needing 3 seconds to attain.
As of now, specific details outlining the RapidE have not been made public, but the British marque said that the rapid power delivery offered by electric motors will give an unforgettable driving experience that is unique to Aston Martin patrons. This translates to more than just a motoring experience lacking a V8 or V12 soundtrack since this RapidE will be a first all-electric Aston Martin. However, we all know that the British marque will release only 155 limited versions of the electric vehicle, so this first step off the internal combustion power is expected to be a very limited one.
Dr. Andy Palmer, Aston Martin CEO, said that RapidE symbolizes a viable future wherein the British marque's values of seductive style and premium performance don't simply go hand in hand with a new zero-emission powertrain but are also boosted by it.
He added that the internal combustion engine has been the centerpiece of their releases for the previous years and will continue to be for years to come. The RapidE will embody the British marque's desire, vision and capability to strongly grasp extreme change, producing a new generation of vehicles that will stay true to their ethos and delights of their beloved patrons, Dr Palmer further quipped.
This is a good move coming from Aston Martin, as they will be focusing on the brand and determining a benchmark for both performance and range, given Tesla's scaling in the market of all-electric luxury motoring. As of now, given that the RapidE will be given a limited production release, other various electric automakers including Nio will possibly be targeted by Aston Martin.
Even if the British auto manufacturer will choose a mild electric grand tourer or a swanky 4-door with hypercar efficiency, specific details of the RapidE won't likely be released until next year at the earliest. But it is expected that more vehicles will be produced if the RapidE will prove to be a success and lures customers away from Tesla's Model S, which bears a price tag of around £131,800 for its top P100D spec.