Aston Martin to stage On Ice event once more in 2015

Article by Christian A., on December 28, 2014

Aston Martin’s On Ice is making its comeback early next year in Crested Butte, Colorado Rocky Mountains for the second season of a two three-day adventure and luxurious driving. The event was a huge success this year, and Aston hopes to replicate that in 2015 in one of the most rugged and demanding environments that drivers could experience in the United States.

Drivers are given the big opportunity to drive Aston’s sports cars in a program that boasts of a 10-acre surface in Colorado constructed over some 250 man-hours for the purpose of entertaining and informing its participants.

These race tracks -- built and maintained by Aston’s team of experts before the event and while the program is ongoing – all conform to the carmaker’s exacting requirements.

In fact, Aston is already working on the track -- braking/cornering exercise loop, slalom, skid pad and full circuit -- to prepare it for the next event in February.

The program will be loaded with experts, under whose guidance participants will test and hone their car control in a series of braking, cornering and handling exercises.

Then, participants will have to prove that they learned that much by taking on the mile-long frozen road course.

Julian Jenkins, president of Aston Martin The Americas, remarked that the 2015 On Ice activity combines extreme driving in an extreme environment with Aston Martin luxury living. He quipped that the activity will be among the highlights of the year for the carmaker. [source: Aston Martin]

If you liked the article, share on:

Comments

Recommended

The 2018 Consumer Electric Show is full of exciting new technology for everyone, including the automotive industry. One of the most anticipated is the unveiling of the Linux-based MBUX that...
by - January 22, 2018
With all the photos Mercedes-Benz has been posting of the new 2019 G-Class, not one of those featured the SUV in a light exterior finish, as they were all in...
by - January 22, 2018
When you first glance at the Rhino GX SUV, the first thing that will come to mind is that the vehicle probably has a military style cabin, with thinly padded...
by - January 22, 2018
The Chinese market will soon be getting the exclusive China-only model, Mercedes-Benz GLC-L, for a premium of 15,000 yuan ($2,300) more than the regular model. The difference is actually quite...
by - January 20, 2018
The Bentley Bentayga is set to participate in the famous Pikes Peak International Hill Climb that is slated to take place on June 24th in Colorado. The automaker’s motorsport department...
by - January 19, 2018
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries