It’s not a secret anymore that Aston Martin wants to reinvent itself in order to take on other carmakers such as McLaren or Ferrari. As a result, Aston Martin will update its design language under its long-term design boss, Marek Reichman. Company’s current model faced criticism due to the fact that its vehicles are not significantly differentiated from each other.
Aston Martin also announced a partnership with Mercedes-AMG, who will build engines specifically for the British company. The first car to receive Aston Martin’s new design is the DB9, which will go on sale in 2017. This model will be followed by the replacements for V8 and V12 Vantage models.
A new Aston Martin Vanquish will arrive in 2019 and this model is expected to use a V12 engine developed by Mercedes-AMG. The current V8 and V12 engines are built by Ford at its Cologne plant, but this deal will end in 2016.
Aston Martin is expected to receive the new 4.0-liter V8 engine that will be used by the 2015 Mercedes-AMG, while the V12 engine will be based on AMG’s twin-turbo 6.0-liter unit.
In addition, the upcoming Aston Martin models will get a new VH structure which will be more flexible comparing it with the current version.
Regarding the Lagonda SUV, this model is not in Aston Martin’s business plan and this model depends on the successful relaunch of the rest of the range. Aston Martin is not currently planning a replacement for the Rapide four-door coupe.
Aston Martin is taking the wraps off its new Rapide S four-door premium sports car, which is more luxurious and more powerful than the model it replaces, the Aston Martin Rapide.
The British carmaker worked hard to redesign and reengineer the Rapide S to ensure that the new vehicle could become the most beautiful and elegantly balanced four-seat premium sports car in the world. The new Rapide S doesn’t just boast of extensive upgrades in terms of design and engineering, but also feature of further refinements, as made possible by a number of supplementary elements incorporated into the luxury sports car.
While the Rapide S remains immediately identifiable as an Aston Martin, the new four-door premium sport car now dons a more confident face defined by its stunning new full grille. The revised front end of the new Aston Martin Rapide S lends the vehicle a sportier and more aggressive character.
This is matched on the posterior section by a stunning new rear deck profile that features a more pronounced boot lid 'flip'. In addition, the new Aston Martin Rapide S is provided with a number of aerodynamic and aesthetic upgrades that don’t just boost its sportiness but also offset lift at higher speeds.