Because of the high demand for Audi’s A6 and A7 models, the company added 12 shifts in the first quarter at its Neckarsulm, Germany plant. It also plans to add even more shifts in April. Through an e-mailed statement, we learned that Audi built about 2,600 more cars in Neckarsulm than originally planned in the quarter, according to personnel director Thomas Sigi.
Neckarsulm is Audi’s No. 2-largest plant after its main factory in Ingolstadt. In the statement, Audi said that in the first quarter of 2013, the economic conditions stayed “difficult.” However, it appears that luxury-car segment is resilient as Audi continues to take many orders even as the total market in Europe has been declining.
On March 12, the company said that Audi is aiming for a rise in revenue and deliveries in 2013 based on the demand for its growing SUV lineup and the new- generation A3 model.
Audi, which is currently the No. 2 biggest maker of luxury vehicles, hopes to beat BMW and get the No. 1 spot by the end of the decade. By 2015, Audi is expected to have invested 11 billion euros ($14.2 billion) to boost production and increase its model lineup as it attempts to overtake BMW. Audi is also expanding its Hungary plant and it will soon open a new plant later this year in Foshan, China.
Audi has redesigned the A6, its flagship executive class model. This redesigned full-sized sedan boasts a list of innovative technological solutions, evident in its light body, its sporty chassis, and its new multimedia and assistance systems. It also has an equally extensive range of drivetrains and available engines. Moreover, one highlight of the new A6 lineup is the Audi A6 Hybrid, which combines the fuel efficiency of a 4-cylinder engine with the power of a V6, and which will soon be available.
Much of the new Audi A6’s body consists of high-tech steels and aluminum, making it impressively light, safe, and stiff. The carmaker used superior quality materials and applied state-of-the art design methods to make sure that interior noise levels are extremely low. In addition, the precision tuning of each of the A6 vehicle’s components and the systematic hydraulic damping in its axle and drivetrain bearings result to exceptional vibrational comfort.
The new Audi A6’s design embodies elegance and athleticism. The sedan is 16.14-foot long and 6.14-foot wide, yet only 4.79-foot high. These sporty proportions are unrivaled. What’s more, the sedan’s long engine hood, the prominent lines on its flanks, and its low and sweeping roofline all create a dynamic overall look. Meanwhile, optional LED headlights highlight the front’s striking expression.
Furthermore, the new Audi A6 boasts a roomy interior that echoes the exterior’s sinewy style. The "wrap-around" is a salient element for this. It is an inlay that encircles the driver as well as the front-seat passenger. Its elegantly curved dash panel positions the driver at the very center of the car’s interior.
Every interior detail is a testament to Audi’s invested care when it comes to carmaking. All the materials it uses, including the innovative layered-wood veneer, were picked then crafted with utmost care. You can also opt to have the car’s front seats equipped with massage functions and ventilation. Moreover, the lighting package offers classy ambient lighting that provides small points of brightness throughout the car’s interior.