Audi points to the high demand for its SUVs as a major contributory factor to a 3 percent increase in its worldwide sales in March 2013 to a record 147,700 units. For the first quarter of 2013, it posted a record of 369,500 units sold, which is 6.8 percent higher than its sales during the same period the previous year.
In a statement, Audi revealed that global sales of the Q3 SUV increased by 58.2 percent in the first quarter to about 28,550 units. Meanwhile, sales of the Q5 increased by 15.6 percent in the same period to around 56,350 units. In March 2013, Audi’s sales in Europe decreased by 3.2 percent after having sold 82,800 units. However, it was still able to achieve a 0.7 percent increase in the first quarter with sales of 187,600 units.
Audi posted an 8 percent increase in UK sales in March to 24,913 units. In Russia, it sold 3,753 units to have a 10.3 percent increase. Because of these results, Audi was able to post high sales improvements in the first quarter in the UK with a 9.7 percent increase to 39,242 units while Russia sales increased by 15.7 percent to 8,278. Audi’s sales in Germany last March dropped by 1.7 percent to 24,701 vehicles while its first-quarter sales grew 2.0 percent to 59,116.
Audi sales boss Luca de Meo said via a statement that the company is optimistic that this positive sales trend will continue in the next months. De Meo added that Audi is depending on the new A3 Sportback to influence growth in the future.
This compact-sized wagon has reported strong sales ever since it had its market debut last February. Audi continued to post increases in the U.S. and China. Its sales in the U.S. increased by 14.4 percent to 13,253 units in March. For the past quarter, Audi was able to deliver 34,186 cars in the U.S. for a 16 percent increase. This set a new record for Audi in this market, where it still falls behind BMW and Mercedes-Benz by a big margin.
After seeing its 2012 earnings adversely affected by the declining European market, Audi is targeting a "slight" increase in revenue for 2013. The German premium carmaker recently that operating profit in 2012 jumped by 0.6 percent to EUR5.38 billion ($6.99 billion) while its net profit dropped 2 percent to EUR4.35 billion. Audi saw its revenue grow by 11 percent in 2012 to EUR48.8 billion.
Audi is expecting more deliveries for 2012 due to demand for the next-generation A3 Sportback that was launched last February as well as the demand for the S3 performance version.