In March 2012, Audi sold a record-breaking 143,500 vehicles around the world – a 14.1% increase from a year ago. It’s also the highest number of cars sold in a month for Audi. The sales in China had aided in increasing first-quarter deliveries 10.8% to a milestone of 346,100. Audi sales boss Peter Schwarzenbauer said that Audi entered 2012 “very successfully” and it now expects growth to continue n the next months.
Audi was able to retain its position in global premium sales in March. It came ahead of Mercedes-Benz brand, which sold 131,334 cars during the same period. BMW is expected to announce March sales on April 11. Last year, Audi was able to surpass Mercedes to take the No. 2-biggest premium brand by sales volume. It also beat BMW when it comes to profitability due to the economies of scale it has together with its parent Volkswagen.
Audi leads China luxury sales segment. Audi’s sales rose 37% last month to 31,505 mostly due to the demand for extended versions of the A4 and A6 sedans and the Q5 sport-utility vehicle. Audi's sales increased by 4.8% to 25,140 in Germany (its No. 2 market) in March. Also, Audi's European markets had a 7% climb in overall sales to 85,550 in March. It’s attributed partly to the sales of the Audi Q3 SUV and the A1 sportback. Sales in the UK (which is Audi's No. 3 global market), increased by 8.6% to 23,062 units in March.