Audi becomes first carmarker to offer INRIX Park worldwide

Article by Christian A., on June 6, 2013

Audi decided to simplify the unpleasant task of finding off-street parking and announced that it will offer the INRIX Parkm, a real-time navigation service for all existing and new Audi connect subscribers. What does this service? Well, with INRIX Park, Audi connect customers are able to compare rates, gauge proximity to their destination and get turn-by-turn directions the entrances for more than 18,000 participating parking locations.

In the United States there are 18,000 locations while Europe offers 42,000. Audi and INRIX demonstrated the technology today at the Telematics Detroit 2013 conference. INRIX Park is able to find the closest parking available, save favorite locations, compare by distance or price and navigate with precision using the most direct route to the closest entrance from the vehicle’s location.

Audi is the first automaker to offer the breakthrough service developed by INRIX to customers around the world.

“Helping to ease the challenges that Audi drivers face in their daily drives is the core mission of the Audi connect suite of connected car services,” said Filip Brabec, Director of Product Management, Audi of America. “By offering the ability to easily navigate to the best parking spot available for their vehicle, Audi has further simplified and improved the ownership experience.”

“Together with Audi we’re making it easier to get new integrated navigation services in your vehicle than it is to update your smartphone,” said Bryan Mistele, President and CEO of INRIX. “With drivers looking for parking accounting for up to a third of all traffic in our cities, INRIX Park demonstrates how new data driven services can help drivers save time and frustration on the road”. [source: Audi]

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