Audi blocks Qoros from using the letter Q for its Q3 sedan

Article by Christian A., on February 19, 2013

Chinese automaker Qoros can’t use the letter "Q" as part of the name of a new sedan intended for Europe and China after Audi was granted a temporary court injunction, according to a German newspaper. For the second half, Qoros aims to launch a compact sedan named the GQ3 in China. It’s set to launch in Europe towards the end of 2013.

Die Welt reported that Audi makes use of the letter "Q" for its SUVs and crossovers and had opposed the letter that shows up in the GQ3 name. According to the paper, Audi had been granted a court injunction on January 14 against Qoros in Hamburg's civil court. The injunction was confirmed by a court spokesman. Qoros is set to debut the GQ3 in March at the Geneva auto show. The compact will be displayed together with concepts that preview a crossover hatchback and a station wagon, which all use the same underpinnings.

Qoros is a partnership between Chery, a China-based automaker, and Israel Corporation, an investment firm.

Qoros said that Audi’s complaint had been a shock since the company had filed the GQ3 trademark at the European Trademark office and had given Audi a formal notification. When interviewed by Automotive News Europe, a Qoros spokesman said that GQ3 was an initial name for the sedan and has yet to be finalized, saying that Qoros will fight the court injunction "to keep its options open."

Qoros said that it will be selling China-assembled cars that meet Western safety, driving and comfort standards at inexpensive prices. The automaker didn’t reveal pricing. However, the GQ3 will go up against models like the Skoda Rapid. Several of Qoros’ most prominent employees were hired from Western car companies. These include design chief Gert Hildebrand, who used to be the head of styling at Mini, and deputy CEO Volker Steinwascher, previously the U.S. Volkswagen head.

If you liked the article, share on:

Topics: audi, audi q3, crossover

Comments

Recommended

November 17 is considered a very special day for Tesla, as this is the day that they revealed the highly anticipated Tesla Semi. But Elon Musk did not think the...
by - November 17, 2017
More details have emerged about the new sixth generation of the BMW M3 just as the German premium practically announced the end of the current-gen 3 Series with the unveiling...
by - November 17, 2017
All is set for Volkswagen’s plans to enter the electric vehicle game, as prompted by the so-called Dieselgate scandal. In fact, the German carmaker has already made a commitment to...
by - November 17, 2017
As BMW has already revealed, the next generation of the BMW M5 (F90) is a four-wheel drive high-performance sedan with overwhelming power output and torque at its disposal. However, it...
by - November 17, 2017
McLaren unveiled a one-off Gold - on - Black 720S at the 2017 Dubai Motor Show which will be on display throughout the entire stretch of this week’s event. The...
by - November 16, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries