The three prominent German automakers have successfully concluded their acquisition of Nokia’s HERE mapping and location services. In this digital world, the future of agile mobility lies in the hands of real-time maps that are highly intelligent services that are location-based and that offer a highly-automated driving experience.
These rich experiences can be had through HERE products and services. HERE is committed to produce first-rate maps and a newly defined range of location-based services. HERE’s products and services have been benefiting customers in different fields.
BMW Group, AUDI AG and Daimler AG are the new HERE shareholders. These premium automobile manufacturers have, on 4th December, acquired Nokia’s HERE mapping and location services after the deal was approved by all the competent authorities.
HERE’s independence is assured by the shareholders and by its new managing structure. They promise that despite the change, there will be a glitch-free seamless continuation of their business activities. HERE is set to create high definition maps for its customers which include real-time location data so that its consumers can get an in-depth representation of real time information of the real world.
It uses one of the leading mapping technologies along with numerous data sources from cars, mobiles, transport and logistics elements as well as infrastructure sources. Presently, HERE uses more than 80,000 sources and endless probe points every day to deliver accurate maps.
The company also connects efficiently to hundreds of thousands of vehicles through their on board sensors so that it can collect more information about its surroundings. The HERE platform relies on its ever-expanding data addition to deliver world class maps, services and products.
Thus its customers can benefit by experiencing more comfortable travel, increased road safety, and lesser traffic congestion as well as cleaner cities. HERE concentrates on collecting huge amounts of anonymous information from its customers as it has been secured now as an open and independent company.
In this regard, HERE’s location platform moves towards accelerated development with more than 2 million vehicles connected with AUDI AG, Daimler AG and BMW Group providing advanced location based data of high quality.
In a further step to strengthen HERE’s location platform, improve its product line and create new customer services, the three shareholding companies are assessing the advantage of offering sensor data from their fleet of cars to HERE.
Such a step would enhance HERE’s appeal towards customer and investors. Hence, all customers --whether they’re personal consumers, part of enterprises, or the automotive industry itself -- are being urged to make use of HERE in order to have better data delivery as well as attract more investment.
HERE has already successfully provided high precision, accurate and updated maps which have enabled automotive manufacturers to develop highly advanced automated driving features. As a pioneer in this field, HERE has made it possible to move on to this future area of mobility by generating precise maps. In Europe and North America, four fifths of all new vehicles with in-built navigation systems on board possess HERE first rate digital maps.
In the near future, these futuristic maps will also be capable of improving driver trust by enabling ‘see around corners’ systems so that road hazards can be anticipated and driving strategies can be adjusted accordingly.
The company boasts of having the highest level of understanding and expertise for the digital maps technology with 6,500 employees around the world. The three new shareholders very well understand HERE’s potential and are ready to give HERE full control in escalating its growth momentum.
As said by the Chairman of the Board of Management of AUDI AG, Prof. Rupert Stadler, the shareholders expect HERE to continue its leadership in the map industry, as it has been doing since the last 30 years. Future mobility services development will flow in seamlessly to the advantage of HERE and its customers on account of the unique combination of the leading map services with data input from vehicles, devices and infrastructure.
On behalf of BMW AG, its Board member Klaus Frohlich said that with more partners and customers joining this new working model, HERE will be enabled to produce more updated maps and highly accurate location services in the world of mobility. What customers from the vehicle industry are looking for is highly automated driving. But providing digital maps is not the only leading service that HERE offers.
As commented by Prof. Dr. Thomas Weber, who is Management Board Member of Daimler AG, and takes care of Group Research and Mercedes-Benz Cars Development, HERE has exceptional employees and works on high quality innovation, and can thus move on to become the leading digital service provider for real-time location services. HERE plans to build on its present strengths and work on adding new capabilities.
It aims to deepen its value as a market leader amongst automotive customers. Besides, HERE is also planning the expansion of its consumer and enterprise businesses by enhancing organic growth as well as by acquiring new partnerships and acquisitions. The company is working diligently to achieve its aim of creating a world-class location platform which will utilise data from all forms of mobility and will combine interfaces between daily life and the digital world of maps.
The acquisition of HERE by the three shareholders is a secured strategy with a new governing structure and a supervisory board which is comprised of members from the new owners and some independent industry figures of famed recognition. There is no joint control acquisition of HERE by AUDI AG, Daimler AG and BMW group and their roles as investors, suppliers and customers have been precisely outlined separately.
Besides, HERE is open to its broader shareholder base of all customers and other investors. These measures ensure that HERE continues to be committed to its goal of openness and independence. The three shareholding manufacturers expressed their gratitude to Celsius Capital, under the guidance of CARLOS Bhola, for providing immense support from the beginning and for helping to close the investment deal.