Audi has reached a new production milestone after recently building its three-millionth Audi A3. Audi launched the A3 compact in 1996. The three-millionth Audi A3 is a 2.0 TDI quattro version in five-door Sportback form. This form is one of the three body styles available in the third-generation A3 range, which will be now available in a four-door saloon option.
Audi is planning to introduce more variant of the A3 in the near future. Audi built a total of 152,993 A3 series cars in 2012 at its Ingolstadt site in Germany. The figure included A3 and A3 Sportback models as well as S derivatives. The recently launched Audi A3 Sportback accounted for largest part of the output at the plant in 2012, with around 700 examples rolling daily off the assembly line. Audi sold around 913,000 examples of the first-generation Audi A3.
The second generation Audi A3 was very successful as well, with nearly 2 million examples delivered to customer from its launch in 2003. The second-generation A3 was known for dominating the compact segment terms of technology and quality.
A3’s dominance in technology and quality was continued in late 2012 when the German carmaker unveiled the third generation model. The carmaker then added a saloon variant of the A3 in June, joining the three-door and Sportback variants. Audi is slated to launch in the United Kingdom the new S3 and S3 Sportback later this year, to be followed by the S3 Saloon in early 2014.
Audi A3 has been designed with concise lines and compact dimensions. It is 4,237-mm long and 1,421-mm high, making it practically similar to the previous model. Its proportions are also sportier, with its wheelbase 23 mm more at 2,601 mm, its front overhang shorter, and its width 12 mm more at 1,777 mm.
Moreover, the new Audi A3 has a progressive formal language that visualizes all the passion that Audi engineers possess when creating cars. At the front, the defining element is a highly sculptural single-frame six-corner radiator grille. Meanwhile, large air intakes reflect the engines' power.
The car also has flat headlights that integrate a lower edge that is wave-shaped. Also making the A3 unmistakable are LED bands that form its daytime running lights. Xenon plus units are available as an option.
Meanwhile, on the car's body sides, a sharply delineated tornado line, which is a classic Audi design element, gives structure to the section below the windows. This dynamic line sharply rises upward from above the side sills.
Additionally, large wheel arches and dynamic flared metal surfaces lend a powerful look to the new A3. What's more, its slender C-pillars' low angles and its roof, sweeping back to its modest spoiler, express a sporty coupe-like look.