Audi CEO Rupert Stadler confirms management reshuffle

Article by Christian A., on May 21, 2012

As you may know already, we told you that the chief executive officer of Bentley will go to Audi due to the restructuring of the company’s board but nothing was officially confirmed… until today. Audi CEO Rupert Stadler has officially confirmed in an interview with a German newspaper that the company’s board will be restructured. Apparently, this move will be made in order to be sure that the firm will hit its 2020 sales target as Audi doesn’t want to risk anything.

The first rumors regarding the board reshuffle came after Audi bought Ducati, back in April. According to Rupert Stadler, Ducati will play a very important role in the development of forward-looking mobility concepts.

Stadler also added that Audi wants to encourage more young women join the company as he told the reporters that a board post is not related to sex, but competence. If you remember, the next GM CEO could also be a woman, according to the media reports, which means that Audi might follow the American manufacturer which struggles to take on Toyota (again) and become world’s largest manufacturer.

The roots of Audi can be traced back to a number of companies. Two of these -- Wanderer and NSU – were founded in 1895. In November 1899, August Horch founded A. Horch & Cie and nearly five years later in May 1904, he founded August Horch & Cie. Motorwagenwerke AG. Following an internal dispute, Horch left this company and founded August Horch Automobilwerke GmbH in July 1909. After losing a trademark infringement case, he became prohibited from using "Horch" as a trade name.

August Horch and his business partners founded Audi Automobilwerke GmbH Zwickau in April 1910. In 1915, the company was renamed as Audiwerke AG Zwickau. August Horch left Audiwerke in 1920 for a high position at the ministry of transport.

In August 1928, Jorgen Rasmussen, owner of Dampf-Kraft-Wagen (DKW), acquired majority of Audiwerke AG. In 1932, Audi merged with Horch, DKW, and Wanderer, to form Auto Union AG, Chemnitz – with the four interlinked rings found in the modern Audi badge representing each of these companies.

In August 1948, Auto Union AG of Chemnitz was deleted from the commercial register, thereby resulting to its liquidation. The company was re-launched as the Auto Union GmbH in September 1949.

In 1964, Volkswagen acquired a 50-percent stake in the company. Around 18 months later, Volkswagen took complete control of Ingolstadt. In 1969, Auto Union merged with NSU, becoming Audi NSU Auto Union AG. In 1985, the Auto Union and NSU brands were effectively dead, and the company's official name was shortened to Audi AG.

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