Audi CEO Rupert Stadler sees a tougher year in 2012 for automotive industry

Article by Christian A., on December 26, 2011

Audi CEO Rupert Stadler believes that in 2012, it will be tougher for the automotive industry, according to an interview with Reuters. However, he doesn’t consider this a reason to be pessimistic since he thinks that the industry will have persistent growth over the next decade due to the desire for those in developing economies to be mobile.

He denied reports that he will succeed Volkswagen CEO Martin Winterkorn when he departs from the automaker at the end of 2016.

He anticipates that there will be 8-9% increase in the automotive market in China, with a 20-30% expansion in the premium segment. He declined to discuss a timeframe for this forecast. Audi leads the Chinese luxury segment with a wide gap. Audi is followed by German competitors, BMW and Daimler AG's Mercedes. Stadler also told Reuters that he aims to make Audi the top premium automaker in the world by 2015.

He explained that automakers have better chances of growth in the premium segment since the number of millionaires in China is expected to increase. Audi hopes to take the No. 1 spot in the U.S., which is the largest premium segment in the world with almost 2 million cars. In this market, Audi is behind BMW and Mercedes. He said that to help in reaching this goal, there may be a new production plant but it’s still not known where this facility would be located. [source: Autonews]

Topics: audi, ceo

If you liked the article, share on:

Comments

Recommended

The Honda Ridgeline pickup turned out to be a success when it first came out in the market. In the first half of 2017, the company has already delivered over...
by - July 28, 2017
Rolls-Royce has been around for decades now, and we have seen the Rolls-Royce Phantom for eight generations in the span of around 100 years. Of all models, this is probably...
by - July 28, 2017
The first time Porsche revealed the Panamera Sport Turismo to the public was during the 2017 Geneva Motor Show earlier this year. And now it has already entered production, and...
by - July 27, 2017
Autocar has got some juicy rumours for us regarding a new McLaren hypercar. The British publication has inside sources claiming that a new model will be added to the Ultimate...
by - July 27, 2017
Ferrari has recently launched the New Power15 extended warranty program. The company developed this program in response to the notion that supercars are very expensive to maintain. Truth be told,...
by - July 27, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries