Audi delays decision to build the Lamborghini Urus due to financial conditions

Article by Christian A., on October 16, 2014

Although there were plenty of rumors regarding the green light for producing the Urus SUV in order to launch it in 2017, Lamborghini is still waiting the approval from Audi. According to company president Stephan Winkelmann, Audi needs to needs to give the approval for Lamborghini’s Urus SUV and despite the fact that the vehicle undergone early conceptual engineering, the decision has yet to come.

A Lamborghini official told Autocar that discussions are continuing and eventually, the Urus will make it into production. Still, the company is concerned by various factors such as the trouble in the Middle East.

If built, the Lamborghini Urus will be based on Audi’s MLB platform, which will be used by the next-generation Audi Q7 as well as the next-generation Porsche Cayenne and VW Touareg and the upcoming Bentley SUV.

In the concept form, the Urus was equipped with a V12 engine that delivered a total output of 600 hp (400 kW) and according to Lamborghini, it will offer the lowers CO2 figure for all comparable vehicles.

The design of the Lamborghini is truly unique. This is because each Lamborghini is considered as an artwork having that avant-garde design, like a technical sculpture that is in rapid movement. Each Lamborghini model is not only minimalist but even pure. They put focus on what is important. The brand’s Urus concept car continues to follow this logic in the same manner as that of the Aventador sports car. Those razor-sharp and extremely tight lines characterize a precision that is considered at the very forefront when it comes to automotive design.

Meanwhile the finely, tight, and clean executed surfaces reveal the outstanding degree of competence and experience possessed by Lamborghini not only in design but even in bodyshell manufacturing and construction. Because of this, the design language is truly precise and brings with it a technical appeal that has a light and spirited expression. Beginning at the front section, the family resemblance is immediately clear.

Urus has all the qualities one can expect from a Lamborghini design language. There is that powerful three-dimensionality having sharp, large air intakes on both sides, and clear arrow form. Included as well are the aerodynamically refined function of the elements and the Y shape in the headlamps. Present as well are the lines that begin from the hood before going above the roof and all the way to the rear section. Lamborghini made it a point to reinterpret each singe detail. A good example is the headlamps.

Not only do they have a heptagonal and horizontal form but they utilize full LED technology composed of two arrays each having three high-performance LEDs. While the LED light guides help the daytime running lights get that well-known Y-shape, the LED fog lamps have been placed under the huge air intakes. In the middle is the model’s adaptive front spoiler.

Looked on the side, the Urus has that characteristic narrow window surface which narrows in a sharp manner to the rear section. Combined with the muscular wheel arch in the rear and the highly dynamic roofline, these result in a strong and tight athletic appearance. At the back of the wheel arch in the front is a marked indent which is shaped by the air intake and breaks the side view in order to allow it to have a surprising level of lightness.

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