Audi vehicles will soon be more distinguishable from each other

Article by Christian A., on January 4, 2018

Audi has got a new plan for their future vehicles, and that is to make them look distinct from one another, veering away from its cookie-cutter design philosophy. We think that this an awesome way to kick off the year, plus customers will not have to deal with just one design when choosing an Audi.

It’s difficult not to notice that the German automaker has released a number of vehicles in the past few years that all have similar looks. In fact, some of them look very identical to one another. If you’re not an expert and if you don’t look closely, you’d easily mistake one model for another. And because of that, Audi said that it is will begin making vehicles that look quite different from the rest of the cars in the lineup, giving them their own distinct character.

However, to defend the reason why they had a unifying design for many years, Rupert Stadler said that it was so that Audis would be more recognizable in newer and emerging markets like China. And because they are already recognized in China, they can already change their philosophy and start something new.

Marc Lichte, Audi design boss, agreed with Rupert Stadler and said that the distinct designs should make each of the brand’s vehicles more attractive. He mentioned that today, the brand is ready for more differentiation compared to few years back. He also mentioned that the automaker’s cars are often in production for a minimum of six years.

Apart from the design, future Audi cars will soon adopt electric powertrains. This will provide car designers with greater independence by letting them design vehicles with “shorter overhangs and lower bonnets”, says Lichte. He also said that design will go in a very different way, especially with electric vehicles, citing more creative freedom, thanks to more compact drivetrain dimensions.

For those who are huge fans of Audi’s signature design, this may not be good news to you, but for those who want something new and cool, then this is the beginning of something more visually appealing from Audi, as they will no longer be photocopying their current vehicles. We do wonder how extensive they will go with their new designs.

One of the next Audi models that we will be seeing soon is the upcoming Q2 that will be competing against the Mini Countryman, while still wearing Audi’s established design tropes, but this time, we are hoping for it not to be mistaken for a Q3 or Q5.

If you liked the article, share on:

Topics: audi, design

Comments

Recommended

If you are currently on a ski trip at Méribel, a town in the French Alps, you might want to take some time away from the slopes to check out...
by - February 21, 2018
Last year during the 2017 Frankfurt Motor Show, SEAT offered a list of name options that they will use for their all new three-row SUV. While three of those names...
by - February 21, 2018
Matthew McConaughey, under the persona of Detective Rust Cohle, is not anymore the lone endorser of Lincoln cars. And that is because the automaker decided to get more brand ambassadors...
by - February 21, 2018
Porsche recently decided that they will stick to their roots as long as they possibly could, and I mean as long as the market allows it. The automaker is assuring...
by - February 20, 2018
If there’s one Toyota car that has kept everyone guessing, it is the Supra. It is finally coming our way as it makes its return on March 6 at the...
by - February 20, 2018
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries