Audi discontinues the A6 Hybrid due to poor sales

Article by Christian A., on October 24, 2014

Audi introduced the A6 Hybrid back in 2010 but this model was not quite a best seller and according to the German manufacturer only 4,000 units left the showrooms. At the beginning, the A6 Hybrid made its debut in Europe but due to poor sales, the model didn’t reach the United States. Audi decided to drop the A6 Hybrid as the vehicle failed to impress the market and now it is too late to do it.

Last month the A6 Facelift arrived and as you may have noticed, the A6 Hybrid was not present in new lineup. Comparing it with other hybrid vehicles, the A6 Hybrid was not quite a masterpiece.

The model was powered by a 2.0-liter TFSI petrol engine that delivered 211 hp (155 kW) as well as by an electric motor that produced an additional 45 hp (33 kW) and 211 Nm (155 lb-ft) of torque.

Bolted to an 8-speed tiptronic transmission that sends the torque to the front wheels, the A6 Hybrid was capable to reach 100 km/h (62 mph) in 7.3 seconds, while top speed was 238 km/h or 147 mph.

Fuel consumption was 6.2 l/100 km or almost 38 mpg, while CO2 emissions were 142 g/km. Using just the electric motor and the battery, the A6 Hybrid offered an all-electric range of 3 km at a constant speed of 60 km (37 mph).

As you can see, the A6 Hybrid didn’t offer an impressive fuel economy or a better electric range, which means that the German carmaker did the right thing when it decided to drop the vehicle.

The body of the new Audi A6 extensively employs aluminum and high-tech steels -- the reason for its lightness, stiffness and safety. Likewise, state-of-the art design and materials allowed the new A6 to emit very low levels of interior noise. The car also offers remarkable vibrational comfort as made possible through precise tuning of components and systematic hydraulic damping in the axle and drivetrain bearings.

Dimensions also help define the athletic and elegant design of the new Audi A6. It measures 4.92 meters (16.14 ft.) in length, 1.87 meters (6.14 ft.) in width and 1.46 meters (4.79 ft) in height. Its elegant proportions and dynamic overall look are made possible by its long engine bonnet, its low, sweeping roofline and its prominent lines on the flanks. Customers may reinforce the already expressive front end of the A6 through the optional LED headlights.

Audi ensured that the sleek styling of the exterior also extends inside. Here, the new Audi A6 features the so-called "wrap-around,” which is essentially an inlay that encircles both the driver and the front passenger. The curved dash panel makes the driver as the centerpiece of the interior.

The interior of the new Audi A6 is laden with several details that convey the brand’s attention to detail. For instance, Audi carefully picked and crafted all materials, including the layered-wood veneer. Customers may optionally equip the front seats with ventilation and massage functions. They may also avail of a lighting package that offers classy ambient lighting.

Just like all of Audi’s premium vehicles, the new A6 makes use of logical ergonomics concept. As standard, the new A6 is provided with the latest-generation MMI radio operating system and a very efficient automatic air conditioning system. Customers may specify the optionally available head-up display that projects pertinent information onto the windshield of the A6.

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Topics: audi, audi a6, sedan, hybrid

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