The best-selling novel "Ender's Game" is getting a film adaptation from Summit Entertainment, and the Audi Design Team has managed to create a new virtual car for this new movie. The innovative design and the groundbreaking technology of the Audi fleet shuttle quattro have allowed this fictional car to become a definite part of this science fiction film.
This fictional Audi fleet shuttle quattro is the first time that Audi unveiled a purely virtual premium car in a feature film. Staying true to its "Vorsprung durch Technik" philosophy, Audi collaborated with “Ender’s Game” director Gavin Hood and production team to employ the latest technology and digitally integrate the Audi fleet shuttle quattro into the film’s scenes. The carmaker remarked that the design of the Audi fleet shuttle quattro reflects the technological world of "Ender's Game."
Florian Zitzlsperger, responsible for Brand Partnerships at Audi AG, remarked that the Audi fleet shuttle quattro represents progress as it appears in key scenes of the movie that have quite an impact on the life of the main character. Zitzlsperger quipped that this way, the Audi fleet shuttle quattro managed to become part of the film’s fictional world."
Frank Rimili, chief designer for the film project, compared the process of designing the Audi fleet shuttle quattro to customizing a tailor-made suit. He remarked that they adapted the Audi fleet shuttle quattro to the requirements of the world in 'Ender's Game' while preserving Audi’s brand values. Rimili added that they were able to project Audi’s design philosophy into the fictional world of the movie.
Linda McDonough, a producer of "Ender's Game," remarked that the forward thinking of the Audi brand made its inclusion in the film “an organic fit."
Screen-written and directed by Gavin Hood, the feature film "Ender's Game" stars Asa Butterfield, Ben Kingsley, Hailee Steinfeld and Viola Davis as well as Abigail Breslin and Harrison Ford. The setting takes place in the future, when a hostile alien race has attacked Earth. To prepare for a future invasion, an advance military academy was established to train the best students, with an aim of finding the future leader.
Ender Wiggin (Butterfield) was pulled out from his school to be brought to the Battle School. Here, Ender was able to easily master the training at a fast pace, thereby distinguishing himself while earning the respect of his peers. Now tagged as the military's next great hope, Ender was tapped lto lead and take part in an epic battle that would determine the future of Earth while saving humanity.