Audi has put on ice the option of manufacturing in the United States

Article by Christian A., on August 25, 2010

The recent slide of the euro against the dollar has led to Audi's decision to put on hold a plan to shift manufacturing to the US. Unlike Volkswagen, Audi isn't prepared to develop a car primarily for the US. But despite this change in its pan, Audi of America's target to double sales by 2018 is unchanged.

On the sidelines of the presentation of the redesigned A1 small car, Audi CEO Rupert Stadler said that the company doesn't require a US plant to achieve its plan to "produce 1.5 million cars a year in 2015 at the latest." He revealed that no decisions have been made beyond 2015.

In 2009, Audi's global production dropped by 10% to 924,000 units. Product development chief, Michael Dick, said that US production "doesn't pay off at the current dollar exchange rate."

If Audi has a change of mind, it can actually share a new plant that its parent, Volkswagen AG, is currently building in Chattanooga, Tenn. Stadler said that if the available capacity is used, the company could launch production in the US in six months. He explained that constructing a greenfield plant takes three years.

Last April, Audi of America President Johan de Nysschen told Automotive News that an Audi model can't be easily built on the VW assembly line. He clarified that the line can't be shared and that VW requires the volume for itself.

Besides, Audi and VW don't share the same vehicle architecture anymore since Audi mounts engines longitudinally and VW transversely. Nevertheless, De Nysschen said that VW designed the Chattanooga plant for a mirror-image expansion and could share the paint shop.

If you liked the article, share on:

Comments

Recommended

A lot of us know Singer Vehicle Design and their signature work of reimagining Porsche 911s, and making them look like hot rods from the 70s. They are not alone...
by - August 20, 2017
August 17, 2017 is a sad day for the Dodge Viper, its fans, enthusiasts and its admirers. It is the day when the last Dodge Viper rolled off the assembly...
by - August 20, 2017
A few months ago, Mercedes-Benz promised that they will be treating everyone to a “big surprise” during the Monterey Car Week. And true enough, many of us were stunned as...
by - August 19, 2017
McLaren has already shown some interest in electrifying their models. And initially, we thought that they will just use hybrid systems to use across their current lineup. Nevertheless, we have...
by - August 19, 2017
Fifty years after its glorious victory at the 24 Hours of Le Mans, Ford launches the 2018 Ford GT ’67 Heritage Edition at the 2017 Monterey Car Week. The red...
by - August 18, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries