Audi hopes that the 2012 A6 sedan will attract more buyers than the Bmw 5-Series

Article by Christian A., on March 7, 2011

Audi’s revamped A6 sedan is expected to raise sales and steal customers away from BMW AG and Daimler AG at the more expensive end of the product range. In an interview, development chief Michael Dick said that the A6 is the “epitome of the top-of-the-range sedan.”

He said that he is convinced that the A6 will appeal to buyers in the business community. He said further that Audi considers this to be an important segment. Dick said that Audi aims to boost A6 deliveries by one third after selling about 1 million of the model's previous generation during its seven-year lifespan.

The overhauled version will start selling in Europe in April at prices that start at 38,500 euros. The A6 is Audi’s second-best selling model.

It considers the BMW 5 Series and Daimler's Mercedes-Benz E Class as its rivals. The model, which is slotted between the A4 and A8, is key for Audi because it is more profitable than the A4 and has higher sales than the flagship A8.

The A6 was presented at the Geneva auto show. Ferdinand Dudenhoeffer, director of the Center for Automotive Research at the University of Duisburg-Essen in Germany, said that the A6 is the most important car for Audi as it generates both margin and volume. He also said that this model is a “gateway to the top range of the luxury spectrum."

Audi, which hopes to overtake BMW as the biggest luxury-auto maker in 2015, is upgrading the high end of its 36-model lineup with the presentation of the new A7 Sportback last year and an updated version of its A8 flagship sedan. [via autonews - sub. required]

If you liked the article, share on:

Comments

Recommended

Alpine is said to be developing an SUV which is believed to be the Porsche Macan’s closest rival. According to AutoExpress, the newly revived performance brand has been looking to...
by - July 20, 2017
Two years ago, there was a patent filed by Honda Motors under the name “baby NSX”. It then had a angular sports car design that is clearly mid-engine, and had...
by - July 20, 2017
The long awaited 2018 Buick Regal GS has finally been revealed by the company, following several leaked photos and information in the past few months. The thing is, if you’ve...
by - July 20, 2017
Earlier this month, we learned that France has made moves to ban diesel and gasoline fueled cars by stopping them from entering the city. More than that, they plan to...
by - July 19, 2017
The new 2018 Rolls-Royce Phantom VIII is on the way, but still, all we had been seeing are camouflaged prototypes of the eight generation of this iconic nameplate. Fortunately though,...
by - July 19, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries