AUDI AG will be taking part in the Aluminium Stewardship Initiative to help in the development of a worldwide standard for sustainable aluminum. The company, a pioneer of unitary aluminum car bodies, will attempt to persuade the whole value chain of one of its most significant materials.
This is one of the goals of Audi's corporate-responsibility strategy. In the autumn of 2012, the Aluminium Stewardship Initiative was founded. It seeks to create a sustainability standard for aluminum by the end of 2014. It has the support of the environmental organization IUCN (International Union for Conservation of Nature). It establishes environmental and social criteria that affect all phases from extracting the raw material to producing and processing aluminum.
Dr. Bernd Martens, Audi’s Board of Management Member for Procurement, said that “active responsibility” is strongly anchored in the brand. He also said that Audi prioritizes environmental protection and social responsibility in its supply chains.
The new standard is very appropriate for Audi's holistic approach to product responsibility. In particular, Audi doesn’t just guarantee that it has very frugal automobiles. It also studies the impact of its products to the environment throughout their lifecycles, beginning with the raw-material extraction to production to operation to recycling.
For every new model series, Audi has a certified environmental analysis ready so that it could determine the environmental impact. The goal is to decrease it compared with every model’s predecessor. For instance, Audi was able to prove that the existing Audi A6 and Audi A3 have improved in all major environmental categories.
Even from its first kilometre, the new Audi A3 already has a better environmental footprint than its predecessor. Aside from the use of sustainable materials and manufacturing processes, the fact that it was built to be ultra-lightweight is a big factor too. This means that the Audi A3 is lighter by up to 80 kilograms compared to the former generation. The A3 Sportback is lighter as much as 90kg