Scott Keogh, President of Audi of America, is confident that the carmaker could reach its goal of selling around 200,000 vehicles in the United States "sooner rather than later." Audi posted a 19-percent jump in sales in the US in 2012 to a record 139,310 vehicles.
Audi expects to log a 44-percent growth in sales by 2018, despite current supply challenges that raised the prices of its vehicles. According to the Automotive News Data Center, Audi has a 30-day supply in the US. Keogh told the Automotive News World Congress that he plans to keep models in relatively short supply.
The President of Audi of America remarked that dealers will always ask for more cars, noting that he would rather have them “screaming” for more cars than to send them more supply that may lead to vehicle price discounts. Audi’s current sales success in the US signifies an incredible turnaround for the Volkswagen’s premium brand.
Keogh noted that a couple years ago, people were laughing at Audi. He noted that when Audi announced it would sell 1.5 million cars worldwide, people would say that they are “crazy.” He also noted that when Audi declared it will compete against more established premium brands BMW and Mercedes-Benz, people said the brand was never going to achieve it.
Keogh then emphasized that Audi is now the second top-selling luxury brand, and a “incredibly profitable brand." Keogh was hired by Audi in 2006, when it was the seventh most cross-shopped luxury brand. By that time, the brand was experiencing weakening sales that caused many of its dealers to become unprofitable. Audi, however, managed to pick itself up by focusing on high technology and cutting-edge style. According to Keogh, the brand is expecting to have another record year in 2013.
Audi’s flagship executive class model – the Audi A6 – has finally received a redesign. Its new design is influenced by a number of innovative technological solutions. The new A6 is underpinned by a dynamic chassis as complemented by its light body. Furthermore, the new A6 comes loaded with a plethora of new assistance and multimedia systems. In addition, the new A6 is now available with a number of powertrains. It would soon be available as a hybrid unit, allowing the upcoming A6 Hybrid to have the power of a V6 and the fuel efficiency of a four-cylinder mill.
The body of the new Audi A6 is now lighter yet stiffer, thanks to the fact that it employs aluminum and high-tech steels. By using innovative materials and groundbreaking design, the new A6 boasts of low interior noise levels. Vibrational comfort is also at a high level, thanks to its precisely tuned components and the systematic hydraulic damping in the axle and drivetrain bearings.
Meanwhile, the elegant proportions of the new Audi A6 are defined by its dimensions: 4.92 meters (16.14 ft.) in length, 1.87 meters (6.14 ft.) in width and 1.46 meters (4.79 ft.) in height. Its overall looks, meanwhile, are defined by the long engine hood and the low, sweeping roofline, as well as by the prominent lines on the body sides. Helping highlight the car’s dynamic yet elegant looks are optional LED headlights.
Just as expected, the new Audi A6 comes with a spacious interior. One of the main features of the cabin is the so-called "wrap-around," which essentially is an inlay that seemingly hugs the driver and the front passenger. The driver is strategically located on the center of the cabin thanks to the curved dash panel.