Audi is most popular brand among cheaters

Article by Anita Panait, on June 11, 2013

If your spouse is driving an Audi, then you may have to worry about his/her loyalty. Married people who drive an Audi vehicle are biggest adulterers in the United Kingdom, according to IllicitEncounters.com. The Web site, which describes itself as “the UK's leading married dating site,” said that around 22 percent of its about 800,000 members drive Audi models.

The site said Audi surpassed BMW as the most popular vehicle brand among its members. Around 14 percent of IllicitEncounters’s members drive a BMW vehicle. The third most-popular brand among the site’s adulterers is Mercedes-Benz, followed by Volvo and Volkswagen.

Spokesman Mike Taylor wrote on the IllicitEncounters Web site that all the cars in the top five represent their members: “successful, motivated, high achievers who are less likely to settle for something they find unsatisfying, be it a car or a relationship." Less than 2 percent of the IllicitEncounters’ members drive a Hyundai. Other less popular auto brands among the Web site’s adulterers are Peugeot, Renault, Rover and Skoda.

Audi accounts for a good chunk of VW’s group profit. Since the start of 2013, Audi has been operating additional shifts in Germany. In 2012, the Audi delivered around 1.5 million vehicles around the world, which is around 11.7 percent higher than the figure in 2011. The surge was primarily thanks to strong growths in Asia where it logged an increase of 28.1 percent, as well as in North America where gains reached 18.5 percent. South Korea, South Africa and India – considered as growth markets -- are contributing a lot for the German premium brand.

Main growth drivers for the premium brand in 2012 include the Audi A6, A5 Sportback, A8, Q5 and Q7. Helping these models were the new Audi A1 Sportback and Q3 models. Audi’s wholly owned unit Automobili Lamborghini S.p.A. was able to able to report a surge in deliveries of 32.2 percent in 2012.

Meanwhile, in terms of sales revenue, the Audi brand logged a gain of 10.6 percent in 2012, to around EUR48.8 billion. This higher sales revenue is mainly attributed to greater volumes of vehicles and parts delivered in 2012, thereby allowing the operating profit to slightly jump to EUR5.4 billion. This higher operating profit was also influenced by more favorable exchange rates and product cost optimization measures. The operating return on sales at Audi was 11.0 percent.

As they are units of Audi, the figures for the Lamborghini and Ducati brands were included in the number for the Audi brand. Audi acquired Ducati through a subsidiary in 2012. [source: illicitencounters]

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