Audi is outselling Mercedes in the entry-level luxury car segment

Article by Christian A., on July 14, 2014

In just it first three months on the market, the Audi A3 managed to outsell its main rival in the market for luxury cars having a base tag of below $30,000. According to researcher Autodata Corp., the A3 outsold the Mercedes-Benz CLA entry-level coupe almost 2 to 1. Automotive News data shows that In June, Audi sold 2,452 A3s in the United States while Mercedes sold only 1,658 CLAs.

Mercedes-Benz sales fell in seven of the past eight months, a sharp contrast from 2013 when the model pushed Mercedes to dominate the US luxury car maker. Michelle Krebs, an analyst at AutoTrader.com, told Bloomberg in an interview that the CLA’s selling point back then was that it was the only luxury model priced below $30,000, but now there is something to compare it to.

She said that based on comparison tests, the A3 is “coming out on top by a long stretch” against the CLA. Entry-level luxury models are considered as an important market since they could be used to target young drivers who have the potential to become brand loyalists who would eventually be more than willing to spend six-figure amount for a top-of-the-line sedan.

Jesse Toprak, an analyst at Cars.com remarked that carmakers could use entry-level models to get young buyers when their brand preference is still being formed and then keep them as they earn more money and upgrade.

Such move to offer entry-level luxury models is considered risky since that might lead customers to lose their perception of premium brands, as they are bound to compare those units with mainstream models.

If you liked the article, share on:

Comments

Recommended

It was in February when Ford revealed the new Fiesta ST, just before it made its official debut at the 2017 Geneva Motor Show in March. But it is not...
by - September 19, 2017
If you search for the word "grille" on the dictionary, what you will get is a definition that says "a grating forming a screen or barrier, or an ornamental one...
by - September 19, 2017
We recently heard that Italian automakers, Ferrari and Lamborghini, are not so keen on building an all-electric sports car just yet. On the contrary, Bentley has just confirmed that there...
by - September 17, 2017
Back in 2013, Nissan introduced the IDx Concept at the Tokyo Motor Show. When the audience first saw this, a lot of people got excited to see a lightweight sports...
by - September 17, 2017
Does the RS Edition and its LSD feature deserve all the media attention? The short answer to that is yes. Let us explain why. Ford today has revealed its new...
by - September 16, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries