Audi sold 10 percent more vehicles in January to 137,700 units, backed by strong demand in China, the United States and Germany as well as good sales performances from the A3 compact and the revamped TT sports car. In January, Audi saw its sales in China jump 15 percent to 51,248 vehicles and in the US leap 14 percent to 11,541 units.
The German luxury carmaker was able to log a surge in Europe last month – a 4.7-percent hop to 56,300 -- despite posting a 13-percent drop in sales in Russia. A prime factor in the surge was a 14-percent climb in sales in Germany to 19,804.
Audi sales chief Luca de Meo said in a statement that the luxury carmaker made a good start to 2015 although global economic uncertainties remain considerable. He added that the good January sales laid the ground for another sales surge for 2015. Audi has reasons to expect more: overhauled versions of its A4 sedan and the flagship Q7 SUV are to arrive in dealerships this year and more SUVs are also on their way.
With that, IHS Automotive expects Audi to expand its lead against Mercedes-Benz to 178,000 cars by the end of the decade from 136,000 in 2014.
However, No. 1 BMW may also be able to widen its lead against Audi to 92,000 vehicles from 69,000, which means that by the end of the decade, the former would be able to retain its top ranking. Mercedes logged a 14-percent jump in January sales to a record 125,865 while BMW has yet to publish its sales results.