Audi logs 11.7% sales hike in 2012 to 1,455,100 vehicles

Article by Anita Panait, on January 19, 2013

Audi posted an 11.7-percent year-on-year increase in premium car sales around the world in 2012 to 1,455,100 units – a new record for the German carmaker. Audi also posted an 8.6-percent year-on-year increase in sales in the United Kingdom in 2012 to 123,622 vehicles – also another record.

The carmaker’s superb performance last year significantly exceeds the sales target it announced in the summer of 2012, mainly because of the substantial gains in North America and Asia.  The company’s 11.7-percent global growth in 2012, equivalent to over 152,000 vehicles, was Audi’s second-highest sales gain in its entire history.

The carmaker also managed to gain around 210,000 additional customers in 2011. After selling around 110,400 premium vehicles in December 2012, Audi was able to exceed the strong sales in the month in 2011 by 0.8 percent.

One of Audi’s strong performers last year is the Audi Q3 compact sports utility vehicle, which was launch globally in October 2011, making 2012 its first full year on the market.  Audi sold around 78,700 of the Q3 in Europe alone in 2012.

Another Audi vehicle that managed to spark interest among consumers in Europe is the Audi A6 Avant, which was rolled out in autumn 2011. About 60 percent of A6 buyers in Europe choose to acquire the estate version of the executive class model – allowing Audi to post a 38.9 percent increase to around 63,100 units in 2012. Audi sold a total of around 739,000 cars in Europe in 2012 -- equivalent to a 1.8-percent increase over 2011 – despite facing a difficult market situation in the continent.

Audi’s A6 Avant is now in its seventh generation, bringing along with it a lighter body and a number of groundbreaking technologies. With these innovations, the new Audi A6 Avant fully intends to continue the series’ success and once again become one of the leaders of the business class.

At first glance, the Audi A6 Avant easily impresses onlookers with its sporty proportions, as highlighted by its length of 4.93 meters (16.17 ft) and low roof line flowing into flat D-pillars. It is available with new technologies. For instance, its headlights and rear lights could be availed as LED units.

The lightweight nature of the new A6 Avant is thanks to the fact that Audi is making full use of its expertise in lightweight construction. Around 20 percent of the A6 Avant’s body is made of aluminum, allowing the car to be up to 70 kilograms (154.32 lbs) lighter than its predecessor. In fact, the Audi A6 Avant 2.0 TDI features a curb weight of only 1,640 kilograms (3,615.58 lb).

Interestingly, the new Audi A6 Avant makes ample room for luggage. Its luggage compartment could hold up to 565 liters (19.95 cu. ft.) of cargo. However, when the rear seats are folded down, the new Audi A6 Avant could carry up to 1,680 liters (59.33 cu. ft.) of cargo.

In addition, the new A6 Avant could be availed with a number of optional features, including a gesture-controlled, automatic rear hatch. This feature allows users to open the hatch by gesturing a particular movement pattern below the rear bumper, complementing the power luggage compartment hatch and the convenience key.

Topics: audi, sales

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