Audi marked the start of the second quarter with further sales growth

Article by Anita Panait, on May 9, 2013

German carmaker Audi posted a 6.6-percent year-on-year increase in sales in April 2013 to 133,500 cars, thanks to strong demand for A3 family and the Q3, Q5 and Q7 sports utility vehicle models. The carmaker likewise logged a 6.7-percent year-on-year surge in sales in the first four months to around 503,000 vehicles, marking the first time that the brand with four rings surpassed half a million deliveries after just four months.

Luca de Meo, Member of the Board of Management for Sales and Marketing at Audi, remarked that considering the extremely difficult market situation in Europe, their global sales result for April is positive, adding that vehicle markets in the United States and China are currently setting the pace for the carmaker.

He said that Audi is strengthening its position in China with the launch of the locally built Audi Q3, noting that one of three customers in the Chinese premium market seeks to acquire an SUV. Audi commenced building the Q3 a few weeks ago at its Changchun site in China, making it the carmaker’s fourth locally produced model alongside the A6 L, A4 L and Q5.

Audi started rolling out the Q3 compact SUV, as well as the new generation of its extremely popular Q5, to dealerships last month. Along with the Q7, Audi’s SUV sales in China surged 31.3 percent to 11,784 units already in April.

Audi also posted a 19.5-percent jump in sales for its locally produced A4 L in April to 10,426 units. The carmaker logged 13.1-percent gain in sales in China to 38,710 units across its entire model range in the country. Audi also posted a 13.9-percent hike in sales in China in the first four months of 2013 to 141,520 vehicles.

The newest addition to the Audi fleet of impressive cars has been tasked to make its mark in a segment that the company has not penetrated, and it hopes its impressive features will make a dent in the market and allow Audi to establish a foothold there.

Audi Q3 is the latest Audi car that is characterized by a coupe-like sporty identity. Woven into its compact-class form is a premium SUV that is framed with sharp edges in arched sheet metal surfaces, giving it an elegant and luxurious look that everyone has come to expect from cars that come out of the Audi assembly line. It features D-pillars that have been laid flat and a roof line that is low and drops early, and these enhances the driving dynamics of the Audi Q3.

Even the lights that come with the Audi Q3 are designed to accentuate its elegant and luxurious look, starting with the headlights that are wedge-shaped and made available on option with xenon plus units and daytime running lights that are LED-powered. The front and rear lights of the Q3 are distinctly Audi in style and form.

Audi has never been solely about design. It has proven that it places as much importance to what is inside as a way to complement its cars’ outstanding exteriors. The Audi Q3 is another classic example of this. The Q3’s tailgate and engine hood are aluminum-made.

Audi’s expertise in technology has been poured into the chassis, the multimedia systems, the drivetrain, and the tail lights which are meshed into the tailgate. At 4.39 meters long, 1.83 meters wide, and 1.59 meters high, the Audi Q3 is able to register relatively low drag coefficient of only 0.32, which is pretty amazing for an SUV. But then again, this is not surprising. After all, the Q3 is a compact SUV and an Audi.

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Topics: audi, sales



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