Audi mulls expanding capacity in Americas to gain more ground

Article by Anita Panait, on May 7, 2013

Audi is mulling to expand its production capacity and presence in the Americas as part of its bid to further penetrate the region and challenge fellow German luxury car maker BMW. Audi recently held the groundbreaking of a new plant in San Jose Chiapa, Mexico.

Production work is slated to start in 2016. It could build as many as 150,000 vehicles, particularly the Q5 SUV, every year starting in 2016. During the groundbreaking event for the plant, Audi chief executive Officer Rupert Stadler, remarked that the German carmaker is mulling to double the production capacity of the new plant in the longer term.

He remarked that the new plant has enough space eventually to produce a second model like the Q6 SUV. Stadler also remarked that Audi is mulling whether to commence building cars in Brazil, a decision that will be out later this year.

Audi has managed to surpass Mercedes-Benz as the No. 2 premium brand in the world, thanks to its presence in Europe and an early entry into China. Stadler said during the groundbreaking ceremony that “every seventh Audi” from the carmaker’s worldwide production will be sold in North America by 2020.

He added that by then, Audi has reached its goal and “strengthened America as a third pillar” of its sales in addition to Asia and Europe. Audi plans to locally source at least 65 percent of the content for the San Jose Chiapa plant. Stadler said that the new plant, a $1.2-billion investment, will create 3,800 jobs in the town.

Audi Q5 is like a well-trained and well-sculpted world class athlete who is expected to deliver high caliber performance. From its exterior and built to its engine and interiors, the Audi Q5 is top class and designed to deliver in the Olympics of the automotive industry.

We start with the Audi Q5 physique. 4,629mm in length. 1,898mm in width. 1,627mm in height. Built with athletic and sporty proportions, it is characterized by fine sculpting in the surfaces and lines that flow, giving it a muscular look and a preview of its capability. It has a flat roof arch and chamfered top corners in its single frame grille.

Night or day, the Audi Q5 continues to glide gracefully and shine with its optional xenon and headlights that are fueled by LED daytime running lights, mirroring the look of the rear tail lights. The Audi Q5 also has wrap around tailgates that give it the unmistakable Audi look, but it also establishes its own identity with new front fog lights, air inlets, and bumper.

Despite its sporty and athletic externals, the Audi Q5 manages to keep itself lightweight. This is made possible by the top of the line materials used to create its body. Aluminum was utilized to carve the Audi Q5’s engine hood and tail gates, while advanced form-hardened steel was used for the passenger cell. Anodized aluminum is used for the crossbar and the roof rails.

Lines play a big role in the Audi Q5’s make-up. The Q5’s roof slopes like an arch through lines that give off the impression of a coupe. Another important element is the unique tornado line that translates to sharp edges above the wheels and below the side windows. All these play a part in making the Audi Q5 fit for the rigors of any driving surface and conditions.

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