Back in the day, automakers like Audi had very simple names for their car - often a short combination of letters and numbers. For instance, an A4 3.0 TFSI Quattro means that it is equipped with a 3.0 liter engine. But that was when engines were fueled by either gasoline or diesel. Now that companies are shifting to eco friendly options such as plug-in hybrids, EVs, and fossil fuels, how will companies name these models without being too technical?
Audi has already started coming up with new names and badges for the future models, but it didn't turn out as they expected. Before all this, Audi focused on simple names like A1 and Q7, where "A" referred to the smallest car in the lineup and "Q" was the larger SUV they offered. In other words, these combinations are like code names for the class and type of vehicles.
But future Audi vehicles will begin to have two-digit numbers on the rear badge plus the current model designation and the engine type. These numbers will range from 30 all the way to 70, depending on the power output. To give you a better idea, models that have a power output of 109 to 128 horsepower (from 81 to 96 kilowatts) will have a number “30” on its badge. Number “40” for those with 125 to 150 kilowatts, “50” for 210 to 230 kilowatts, “60” for 320 to 338 kilowatts, and “70” for over 400 kilowatts, or for the performance class models. Of course, there are also numbers 35, 45, 55, and 65 in between what I have mentioned above. That alone makes it confusing already, but it even gets worse when these numbers are written beside existing badges like TFSI, TDI, G-tron, or E-tron.
Audi explains that the number combinations help identity the company’s product range, particularly for plug-in hybrids and electric vehicles, while representing a hierarchy within the brand’s overall model range. Dr. Dietmar Voggenreiter, Board of Management Member for Sales and Marketing at Audi AG, said that engine displacement will soon be irrelevant considering that increasingly more cars are shifting to alternative drive technologies. By designating them according to their power output, it makes everything clearer and more logical too. In other words, the higher the number, the better it can perform.
This change will be implemented as soon as this fall with the upcoming Audi A8, wherein the two-cylinder engine will be given either a “50 TDI” or a “55 TFSI” badge which means they have 286 hp and 340 hp (213 and 253 kW) respectively. All models after the A8 will also be given this designation. Now, consumers will have no choice but to accept this naming scheme.