In November 2015, Audi reported a 0.4 percent of sales growth to 16,700 vehicles which makes the brand maintain its US record sales for the straight 59th month. In comparison, 16,640 Audi vehicles were sold in November of last year. Total Audi sales rose by 11.7 percent in the first eleven months of 2015 and reached 181,803 units.
Meanwhile, it sold only 208 units more than this figure in the entire 2014. The Executive VP and Chief Operating Officer of Audi America commented that the company aimed at reaching its sixth consecutive record year in December which would push the annual sales over the 200,000 mark for the first time.
This strong selling pace would also continue into the year 2016, as some of the most popular models would get a make-over like the Audi A4, R8 and Q7. Such magnificent November results for Audi sales owe its boom to three core models, the A7, A5 and A3 which showed enhancements of 8.2 percent, 20.2 percent and 20.6 percent respectively.
The same trend followed for the Audi SUV models which sold extremely well too. The Q5 model line showed an increment of 8 percent as compared to last November whereas the Audi Q3 sold 50 percent more than last year. A mind boggling 1,000.0 percent increase in sales was achieved by the all-new Audi TT.
The sales of pre-owned Audi certified cars also maintained a 3.9 percent of year to date growth from last year. A complete range of German-engineered vehicles in the luxury line is offered by the Audi of America, Inc and the US Audi dealers. Audi AG is one of the best performing luxury vehicle brands worldwide.
In 2014, the Audi group successfully delivered 1,741,000 vehicles to customers all over the world and thus broke the company’s own sales record for the fifth consecutive year in the US.
Audi waxed hot as early as January in terms of global sales as the German premium carmaker sold 10 percent more vehicles in the month to 137,700 units, backed by strong demand in China, the US and Germany. In January, Audi posted a 15-percent jump in sales in China to 51,248 vehicles and a 14-percent leap in the US to 11,541 units. The luxury carmaker also logged a 14-percent hop in Germany in January 2015 to 19,804 units.
The company is expected to invest EUR24 billion approximately till 2019, with 70 percent of the investment being planned for innovative development of newer vehicle models and technological advances.