Audi of America starts review of digital agency business

Article by Christian A., on April 22, 2014

Audi of America has commenced a review of its digital agency business, people privy with the matter told Advertising Age. The previous review was in the summer of 2010, which resulted to naming AKQA its digital agency of record in early 2011. AKQA is defending the business, the sources said. AKQA's scope of work for Audi includes digital marketing, Web development and online products and services.

AKQA was responsible for AudiUSA.com, which went online in June 2013. It has also worked on a number of mobile and app development initiatives like the "Road Frustration Index," -- a digital map designed to help drivers anticipate road conditions by considering different factors like driver sentiment, weather and infrastructure in different cities.

Audi of America also availed of the services of Interpublic Group's Huge in May 2013 to support its social media initiatives, which include content generation, internal processes and its social media platforms.

The company also employs additional agency partners – like Mediacom and PMK/BNC -- for digital and social content efforts. The luxury carmaker spent ROUND $126.6 million on US measured media in 2012, which is the last full year of available data in the Ad Age DataCenter. [source: Advertising Age]

If you liked the article, share on:

Topics: audi

Comments

Recommended

Many automakers seem to always have the Nurburgring in the back of their heads when they build new cars. And a lot of them seem to be obsessed about making...
by - December 12, 2017
Niels van Roij Design has revealed a number of new renderings of the company’s upcoming shooting brake. Inspired by the Tesla Model S, this one-off model is scheduled to be...
by - December 12, 2017
Mercedes-Benz has officially released the pricing details of the new 2019 CLS. The base variant is the CLS 350d 4Matic that’s equipped with the inline-six rated engine and comes with...
by - December 12, 2017
In addition to revealing the first images, ARES Design also released new information on its upcoming supercar dubbed as “Project Panther.” The company is aiming for this new model to...
by - December 12, 2017
Mercedes-AMG revealed that it will be unveiling the CLS 53 during the North American International Auto Show in January 2018. This was confirmed by none other than that brand’s very...
by - December 12, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries