Audi of America starts review of digital agency business

Article by Christian A., on April 22, 2014

Audi of America has commenced a review of its digital agency business, people privy with the matter told Advertising Age. The previous review was in the summer of 2010, which resulted to naming AKQA its digital agency of record in early 2011. AKQA is defending the business, the sources said. AKQA's scope of work for Audi includes digital marketing, Web development and online products and services.

AKQA was responsible for AudiUSA.com, which went online in June 2013. It has also worked on a number of mobile and app development initiatives like the "Road Frustration Index," -- a digital map designed to help drivers anticipate road conditions by considering different factors like driver sentiment, weather and infrastructure in different cities.

Audi of America also availed of the services of Interpublic Group's Huge in May 2013 to support its social media initiatives, which include content generation, internal processes and its social media platforms.

The company also employs additional agency partners – like Mediacom and PMK/BNC -- for digital and social content efforts. The luxury carmaker spent ROUND $126.6 million on US measured media in 2012, which is the last full year of available data in the Ad Age DataCenter. [source: Advertising Age]

If you liked the article, share on:

Topics: audi

Comments

Recommended

The Bentley Bentayga is set to participate in the famous Pikes Peak International Hill Climb that is slated to take place on June 24th in Colorado. The automaker’s motorsport department...
by - January 19, 2018
Infiniti will commence sales of the new 2019 Infiniti QX50 in the spring, with a starting price of $36,550. But before the big launch, Infiniti has introduced a new reservation...
by - January 18, 2018
BMW fans may be surprised with what the car manufacturer’s boss Robert Irlinger said in a recent interview with Autocar during a recent media meeting. And this is the fact...
by - January 18, 2018
Currently, there aren’t any Lexus convertibles out in the market, but it seems like it won’t be too long until we see one again. This is because Toyota’s premium brand...
by - January 18, 2018
Hyundai revealed to the press that it doesn’t plan on breaking any kind of top speed records with its newest N performance line. That is because the brand mainly focuses...
by - January 18, 2018
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries