Audi outsold BMW brand in first two months of 2014

Article by Christian A., on March 12, 2014

Audi managed to outsell the BMW brand in the first two months of 2014. Audi delivered 242,400 vehicles in the January-February period, 383 more than the BMW brand, according to data from the carmakers. In the same period in 2013, BMW outsold Audi by 429 units. Audi’s sales grew 9.3 percent in the first two months of the year, while BMW’s deliveries gained 8.9 percent.

Audi is planning to launch 17 new or revamped models this year, including the TT sports car, as tries to protect its early lead. The carmaker’s product launches are part of a plan to invest EUR22 billion ($30.4 billion) over five years to capture the best-selling luxury carmaker crown. “Competition in the premium segment is more intense than ever,” Audi chief executive Rupert Stadler said.

“We’re ahead of our two main rivals in the first two months, but this doesn’t really interest me much. Our focus is on further growth.” Audi’s early lead underscores the stiffening rivalry among the top three luxury carmakers in the world. Mercedes-Benz managed to narrow the gap to Audi in the first two months of 2014 by almost a third to 26,647 vehicles.

Audi’s strong performance in February was boosted by a 43-percent surge in demand for the A3 compact and a 32-percent gain of the Q7 SUV. “The innovative new models coming out this year, such as the 2-Series Active Tourer and 4-Series Gran Coupe, will give us the momentum to keep growing in 2014,” BMW sales chief Ian Robertson said in a statement.

The new models could help BMW defend its global luxury-car sales crown this year. For this year, BMW is expected will sell 1.77 million cars, topping Audi’s 1.66 million and Mercedes’s 1.56 million, according to IHS Automotive.

This elongated roofline accentuates the elegant grace of the BMW 4-Series Gran Coupé. At the same time, it sets new benchmarks for design in the midsized range that display significant useful benefits as well. For example, the interior has added headroom that augments the already added comforts. The volume of the boot is 480 litres, which is 35 litres bigger than what is found in the two-door iterations. This means there is more ease in facing the tasks of typical driving challenges with the BMW 4-Series Gran Coupé.

Dynamism and elegance that meets with practical components

If you compare it to two-door coupés, the BMW 4-Series Gran Coupé provides occupants an easier way into and out of the automobile since it has a four-door set up. The doors do not have frames, which is a distinguishing design detail of BMW midsized coupés that underscore the gracefulness of the vehicle’s concept. The practical sophistication of the 4+1-seat vehicle is accentuated by pronounced rounded instruments with a look of black panel and the separated flat-screen iDrive display. The boot opens to offer wide access, and the roomy storage compartment means that stowing and removing luggage is that much easier. The 40:20:40 split folding backrest in the rear seats guarantees additional flexibility. The boot has a maximum 1,300 litres in volume and is class-leading when reviewing the various premium four-door coupés currently on offer. The boot top comes equipped with standard automatic open and close mechanisms for maximal ease, and the Smart Opener component is an available option for opening and closing the lid by moving your foot under the sensor.

A wide array of customised options is available with the three special equipment packages, the M Sport package, and the BMW Individual programme.

The inside of the BMW 4-Series Gran Coupé exudes grace and elegance blended with excellent ergonomics. Every control’s configuration gives the driver the best access to each. A method called layering - the clever use of spaces by the arranging of surfaces and lines in layers – conveys the signature BMW focus on drivers. Lines start at the cockpit and stretch over the front doors and the B column into the passenger compartment in the rear. They produce a feeling of harmony that encompasses the seats in front and back, as do the continuous shifts created by the door panels inside.

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Topics: audi, bmw, sales



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