Audi plans distinctive styling language for its electrified offerings

Article by Christian A., on March 16, 2015

Audi will follow a strategy similar to those implemented by carmakers with their electrified offerings – giving them a distinguishing design. According to Audi development chief Ulrich Hackenberg, the carmaker is planning to introduce a battery-powered sports activity vehicle in the large premium segment that could travel over 500 kilometers in a single full charge.

This EV will feature “a new, very attractive design,” which is being developed especially for the e-tron range and for battery-electric vehicles. He said that more information about the new styling language will be out before the end of year. Audi’s new battery-electric crossover will be underpinned by the second generation of its modular longitudinal platform MLB 2.

The first Audi model to use the new platform will be the second-generation Audi Q7 that will arrive later this year. Analysts have been saying a key reason why Toyota Prius outsold its rival and brand siblings -- was because of its recognizable shape.

Nissan and BMW followed suit the Leaf and the i3, respectively – both having no conventionally powered sibling. As a result, the Leaf surged to dominate the EV sales list in Europe, with the i3 at third, according to data from JATO Dynamics.

On the hand, Renault is offering both conventional and electrified versions of the Fluence in Europe, with no significant differences in their styling. AS a result, Renault only sold 91 units of the Fluence EV, according to data from JATO.

Topics: audi, design, plan

If you liked the article, share on:

Comments

Recommended

The 2018 Cadillac CTS-V sedan will be getting a new paint job that will give it a unique icy feel. Dubbed the Glacier Metallic Edition, this special model was built...
by - August 23, 2017
During the North American International Auto Show at Detroit in 2015, Hyundai introduced a concept pickup truck they named the Santa Cruz. This model took home the Concept Truck of...
by - August 23, 2017
Porsche introduces the technologically advanced wheels with braided carbon fiber. These will be initially available on the 911 Turbo S Exclusive Series. Being the first car manufacturer to offer such...
by - August 23, 2017
All eyes were turned to the fuchsia pink bespoke McLaren 720S MSO at the 2017 Pebble Beach Concours d’Elegance Sunday. Surely, we can understand why. The one-off supercar, which was...
by - August 23, 2017
Hyundai Motor Group – including both Hyundai Motor and Kia Motors – has disclosed a wide-ranging plan to introduce 31 environment-friendly models in a new development roadmap that aims to...
by - August 22, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries