Audi plans to make new A3 its second-best seller in the US

Article by Anita Panait, on June 12, 2012

Audi of America is aiming to make the next-generation A3 as its second-best-selling model next to the A4 sedan. Consumers in the United States could expect the sedan-only version of the redesigned A3 to arrive in the country in 2014 as a replacement for the outgoing hatchback. Audi hopes to return in the compact luxury segment with the sedan-only A3.

Audi expects the next-generation A3 to fill in the gap that older generations of the A4 left. According to Scott Keogh, Audi of America's chief marketing officer, the Audi A4 used to be smaller and more affordable, but the newer generation versions of the model were larger, more powerful and more expensive.

Keogh remarked that the new A3 sedan designed to be the "spiritual successor" in both price and dimension to the A4 model that was marketed in the late 1990s, according to Autonews.

Audi started selling the A3 hatchback in the US in 2005, but American consumers by that time tended to prefer sedans, and they saw hatchbacks as economy cars. Audi only sold 6,561 A3s in the US in 2011, which is less than one-fifth of the number of A4s sold during the same period.

Audi executives are aiming to sell 2,000 to 3,000 units of the redesigned A3s monthly, which when achieved would make the model surpass the brand’s second-best-selling model, the Q5 sports utility vehicle.

The new Audi A3 was composed of concise lines, and its measurements are reduced. Its dimensions of a length of 4,237 mm (13.90 feet) and a height of 1,421 mm (4.66 feet) are for all intents and purposes the same as on the past model. But then its proportions are more athletic: The auto's wheelbase expanded by 23 mm (0.91 inches) to 2,601 mm (8.53 feet). Its front overhang is currently shorter, and its width expanded by 12 mm (0.47 inches) to 1,777 mm (5.83 feet).

A3's dynamic formal language epitomizes all the dedication and energy of Audi engineers in producing cars. The characterizing component at the front is the extremely sculptural single-frame radiator grille with its six corners; the motor hood continues its lines. Huge air intakes at the front mirror the strength of the motors.

The headlamps are flat and now possess a wave-contoured lower edge. Audi can give xenon plus units as an option; the LED bands that shape the daytime running lamps make the A3 very noticeable - particularly around evening time.

On the body’s sides, the crisply delineated tornado line - another standard component of Audi style - offers structure to the zone underneath the windows. Over the side sills, this dynamic line rises pointedly upward.

Flared metal surfaces and huge wheel curves give an intense appearance to the new Audi A3. The low parts of the slim C-pillars and the roof, which moves back into a simple spoiler, provide the athletic look of a coupe.

The design at the back with the spoiler edge over the diffuser stresses the width of the new prime compact. The split taillamps - an LED innovation when equipped with xenon plus headlights – are a variation of the inner engineering of the front headlamps. The storage compartment cover has a sculpted, three-dimensional appearance. The new A3 exudes one or two tailpipes on the left side in its diffuser insert, which depends on the type of engine.

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