Audi posted a 16% increase in new-car sales for September 2010

Article by Christian A., on October 7, 2010

September 2010 was a good month for Audi. At this month, the company saw a 16% growth in worldwide sales compared to September 2009. The actual figure was 102,650 units that were delivered to consumers around the world.

This brought the company’s cumulative sales up to September 2010 to 829,300 cars. This one also represents a 17.6% growth compared to Jan-Sep 2009. At the same time, Audi also saw sustained growth in sales in the Chinese and North American markets.

Sales also grew by 16% in Germany from September 2009. Among the company’s fleet in Germany, the then-newly released A1 and the A6 contributed solid numbers to the monthly sales figure in Audi’s home market.

The A1, according to Audi AG’s Board Member for Marketing and Sales Peter Schwarzenbauer, showed good sales in its first month with a huge part of the units that rolled out first being shipped to customers who pre-ordered the car.

In response to the demand, Schwarzenbauer said that Audi ordered a 20% increase in the A1’s production for 2011. The A6 also saw an increase in demand among Audi’s corporate clients. In fact, aside from the A1, the A6 saw the highest growth in consumer demand by September 2010.

Audi also saw increase in sales in various markets across Europe, particularly in Eastern Europe. Audi’s European sales, in fact, grew by 8.3% in September 2010 alone. Audi’s Chinese sales are record-breaking as well. Compared to its sales in September 2009, sales in September 2010 in China were 45.1% higher.

As of September 2010, cumulative monthly sales grew 60.7% over the same time period in 2009. Last but not the least, Audi’s American sales totaled 8,151 cars delivered in September 2010.

Keeping up with the momentum of growth that the company achieved in other markets, this number represented 13.1% growth from the sales posted in September 2009. Cumulative sales from January until September of 2010 totaled 73,590. This, too, is an improvement; sales in the same period in 2009 were 23.6% less.

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