Audi posted a 6.7% increase in October 2013 sales. The automaker attributed the rise to the demand for the A3 and Q3 models as well as the robust growth in China and the United States. Last month, worldwide auto sales increased to 131,950 units, according to Audi. Its sales in China went up by 14.5% last month to 41,117 units.
Its U.S. sales increased by 11% to 13,001 while European sales rose slightly by 1.3% to 61,800 units. According to Audi’s sales chief Luca de Meo, another contributing factor was the successful launch of the A3 sedan in its first markets. Last October, Audi recorded deliveries of about 18,800 cars of the A3 family, 33.2% higher than the previous year.
Global sales of the Q3 SUV grew by 50% to 12,950. Audi also posted double-digit growth in the United States and China. Its deliveries for the first ten months of the year were up 7.5% to 1.31 million vehicles. This week, Daimler's Mercedes-Benz posted a new record in October deliveries. In October, Mercedes recorded sales of 126,421 cars, a 15.3% increase, because of the increased demand for its refreshed E class.
BMW, the leader in the luxury car segment, is predicted to release its record of monthly deliveries in the coming week.
“With very positive development in the UK, the United States and China, we increased our sales in all regions around the world in October. In doing so, we are continuing our global growth pattern,” says Luca de Meo, Member of the Board of Management for Sales at AUDI AG. “The successful launch of the A3 Sedan in its first markets has also contributed to this result.”
The all-new Audi A3 was conceived with crisp lines and compact dimensions. The 4,237 mm (13.90 feet) length and 1,421 mm (4.66 feet) height are almost the same as the prior model. But it has sportier proportions: The wheelbase increased by 23 mm (0.91 inches) to 2,601 mm (8.53 feet). Its front overhang is lower, and its width is 12 mm (0.47 inches) bigger at 1,777 mm (5.83 feet).
A3's advanced concepts embraces all the enthusiasm that Audi engineers have when producing vehicles. The defining component at the front is the sculpted, six-cornered, single-frame radiator grille, with the engine bonnet continuing those lines. Large intakes at the front convey the engine’s power.
The headlamps are level and have a wavy bottom edge. As an available option, Audi can provide xenon plus units. The bands of LED forming the day running lights make the A3 instantly recognisable, particularly at night.
On the body’s sides, the crisply distinct tornado line, another classic Audi design element, provides structure to the section under the windows. Over the side sills, this vibrant line lifts sharply up.
Vibrantly flaring metal surfaces and large wheel arches add to the dominant look of the new A3. The low angles of the narrow C-pillars and the roof sweeping back to a slight spoiler complement the coupe’s sporty appearance.