Audi raises full-year global sales forecast for 2014 to 1.7 million vehicles

Article by Christian A., on September 9, 2014

There is no secret that Audi sales are up in China and United States but the company is not confident that it can sell even more cars this year and raised its full-year global forecast to 1.7 million vehicles. Thanks to the Audi Q3, the German carmaker managed to increase its sales by 40 percent compared with the same month of the previous year.

In addition, the Audi Q3 is expected to get even more popular as it has been available in the United States since the end of August. Audi sold 1.58 vehicles in 2013, while in the first eight months of this year the German premium carmaker, owned by the VW Group, 1.13 million vehicles left the showrooms.

The Audi Q3 wasn’t the only vehicle that improved sales, as the A3 compact and A6 midsize models also helped the company achieve the record numbers. Despite the decline in Europe, sales in China increased by 10 percent in August, while the United States saw a record of 22 percent to 17,101 vehicles delivered.

“Worldwide demand for our automobiles continues to develop positively even if the economic environment in certain markets remains challenging. Regarding our deliveries total, we are confident of selling 1.7 million cars by the end of the year,” remarked Luca de Meo, Member of the Board of Management for Sales at AUDI AG. “As well as the A3 family, the popular A6 derivatives in particular and also the successful Q model are providing steady growth rates.”

In the 2013 fiscal year, the whole Audi Group delivered 1.75 million cars to customers around the world in the 2013 fiscal year, compared to 1.63 million in the previous year. The core brand Audi managed to hike its deliveries by 8.3 percent to 1.58 million in 2013 from 1.46 million in 2012. The premium carmaker had targeted delivering more than 1.5 million Audi vehicles to customers globally in 2015, and the 2013 results means the carmaker easily exceeded the target two years ahead of schedule.

In the home market Germany, deliveries of the Audi brand dropped from 263,163 cars in 2012 to 250,025 units in 2013 due to a decline in overall market demand. In other Western European countries, a slight surge was posted from 418,646 units to 422,709 cars in 2013.

Audi also logged a strong demand for its cars in the United States, after posting a 13.5 percent increase to 158,061 units in 2013 from 139,310 cars in 2012. In the Asia-Pacific region, Audi rose dramatically by 20.9 percent from 478,879 cars in 2012 to 579,083 in 2013.

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Topics: audi, sales



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