Audi sales chief unveils Audi Virtual Reality Experience for customers

Article by Christian A., on January 22, 2015

Audi has unveiled at the Automotive News World Congress its “Audi Virtual Reality Experience,” a wearable device that enables customers to personalize the ideal configuration of the model they want as well as view the vehicle inside and out through first-person perspective.

Doing the unveiling was Luca de Meo, member of Audi’s board of management in charge of sales and marketing. De Meo said that the concept is to bring a customizable car shopping experience directly to the customer.

He called the system the “most flexible sales format ever invented for the car industry.” He said that via Audi Virtual Reality Experience, dealers will be able to show to customer the entire model range wherever they are – doing shopping, at home, at work or at spending free leisure time.

He said that just for the A3 compact lineup – including the S3 high-performance model and the A3 Sportback -- the Audi Virtual Reality Experience has around 30 million renderings of the car’s buildable combinations. Moreover, the device was launched as a pilot program in Brazil in 2014.

Audi has been exploring a number of advanced technologies – including virtual reality system, autonomous driving technology and connectivity – as it tries to get ahead of the pack.

The German carmaker is also exploring new car ownership business models similar to car sharing. For instance, the pilot Audi Select system allows a user to drive different cars over the course of a year for a flat monthly rate. [source: automotive news - sub. required]

Topics: audi

If you liked the article, share on:

Comments

Recommended

While Tesla Motors continues to struggle with regards to the assembly of its much awaited Tesla Model 3, investment firm Oppenheimer & Co. is confident that its previous production estimates...
by - October 22, 2017
It seems that BMW’s high-performance division -- BMW M – still has not warmed up to front-wheel drive vehicles. So those who had been looking forward to BMW M vehicles...
by - October 22, 2017
Porsche already has the Performance Package for their range-topping Macan Turbo, which is currently available in some countries. Soon, this model will be dethroned by something even fancier by the...
by - October 22, 2017
After the highly dynamic Polestar 1 two-door coupe – Polestar’s first ever production car -- was recently unveiled, not a few people’s curiosity was piqued as to how much they...
by - October 21, 2017
The BMW 7 Series is already highly sought after but nonetheless, the German marque is giving it a more exclusive variant for the Russian market, and they are calling it...
by - October 20, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries