Audi has unveiled at the Automotive News World Congress its “Audi Virtual Reality Experience,” a wearable device that enables customers to personalize the ideal configuration of the model they want as well as view the vehicle inside and out through first-person perspective.
Doing the unveiling was Luca de Meo, member of Audi’s board of management in charge of sales and marketing. De Meo said that the concept is to bring a customizable car shopping experience directly to the customer.
He called the system the “most flexible sales format ever invented for the car industry.” He said that via Audi Virtual Reality Experience, dealers will be able to show to customer the entire model range wherever they are – doing shopping, at home, at work or at spending free leisure time.
He said that just for the A3 compact lineup – including the S3 high-performance model and the A3 Sportback -- the Audi Virtual Reality Experience has around 30 million renderings of the car’s buildable combinations. Moreover, the device was launched as a pilot program in Brazil in 2014.
Audi has been exploring a number of advanced technologies – including virtual reality system, autonomous driving technology and connectivity – as it tries to get ahead of the pack.
The German carmaker is also exploring new car ownership business models similar to car sharing. For instance, the pilot Audi Select system allows a user to drive different cars over the course of a year for a flat monthly rate. [source: automotive news - sub. required]