Audi sales chief unveils Audi Virtual Reality Experience for customers

Article by Christian A., on January 22, 2015

Audi has unveiled at the Automotive News World Congress its “Audi Virtual Reality Experience,” a wearable device that enables customers to personalize the ideal configuration of the model they want as well as view the vehicle inside and out through first-person perspective.

Doing the unveiling was Luca de Meo, member of Audi’s board of management in charge of sales and marketing. De Meo said that the concept is to bring a customizable car shopping experience directly to the customer.

He called the system the “most flexible sales format ever invented for the car industry.” He said that via Audi Virtual Reality Experience, dealers will be able to show to customer the entire model range wherever they are – doing shopping, at home, at work or at spending free leisure time.

He said that just for the A3 compact lineup – including the S3 high-performance model and the A3 Sportback -- the Audi Virtual Reality Experience has around 30 million renderings of the car’s buildable combinations. Moreover, the device was launched as a pilot program in Brazil in 2014.

Audi has been exploring a number of advanced technologies – including virtual reality system, autonomous driving technology and connectivity – as it tries to get ahead of the pack.

The German carmaker is also exploring new car ownership business models similar to car sharing. For instance, the pilot Audi Select system allows a user to drive different cars over the course of a year for a flat monthly rate. [source: automotive news - sub. required]

Topics: audi

If you liked the article, share on:

Comments

Recommended

Just a month ago, Wolfgang Durheimer, the former president of Bugatti, was removed from the company so he could replace Stephan Winkelmann, former Lamborghini CEO and Audi Sport boss as...
by - September 23, 2017
BMW will be launching a new Competition Package especially for the M5’s 2018 model year. While in Frankfurt, Andy Cook, BMW’s product exec has talked with Motor 1 regarding some...
by - September 22, 2017
BMW’s pure M and M-performance are currently being offered with six- and eight-cylinder turbocharged engines. But while German premium rival Mercedes-Benz offers – through its AMG division – a line...
by - September 22, 2017
In a recent report by Automotive News, we learned that FCA is no longer pursuing its original plans in using Alfa Romeo’s Giorgio architecture on both the Dodge Charger and...
by - September 22, 2017
Volvo Cars is proving that it is serious in its intention to grab a good piece of the global market for premium sports utility vehicles. While its XC60 and the...
by - September 22, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries