Audi sales in China increased by 21 percent

Article by Christian A., on August 25, 2010

A record sale of 21 percent was made by Audi AG this year in contrast to the same period in 2008 as the company delivered 12,156 vehicles to China and Hong Kong last month.

To maintain its success momentum Audi has opened a terminal in Shaoxing, considered to be the largest terminal in Asia with the Audi name. It has an estimated 16,000 square meter roofed area.

A significant portion of the success was contributed by the latest Audi A4L, of which the company deliver 3,003 models of the car's long variant, an increase of 78 percent.

Also getting a boost in sales is the Audi A6L, with an increase of 12 percent representing 7,976 units. These models are currently being manufactures in the local plant in Changchun.

The numbers show that Audi is indeed the market leader in the premium cars segment. Audi is looking forward to more expansion of its sales organization with enormous investments toward the Chinese dealer network which the carmaker has confidence will cement its leadership position in the area of service and customer approval.

At present Audi has 136 dealers spread in 95 cities, but is planning to open 16 more terminals in China by the end of this year.

Topics: audi, china, sales

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