Audi sales increase 4.2 percent in Europe last month

Article by Christian A., on November 8, 2012

Audi AG posted a double-digit rise in worldwide sales in October 2012, a 13.9% climb year on year, to about 123,600 units. The boost is being attributed to the demand for SUV models Q3, Q5 and Q7, as well as the A5 model lineup. What this means is that since January, about 1,221,150 Audi units were bought.

This stands for a 12.9% increase compared with the same period in 2011. Last October, Audi did better than the overall sales in the European market by attaining a 4.2% increase. Deliveries of Audi continued to increase by double digits (14.5% higher) in the U.S. and by 29.5% higher in China. Audi was able to open up new segments in China for the brand with its launch of the compact SUV Q3, the A4 allroad quattro and the RS 5 Coupé.

Audi’s deliveries throughout all models rose by 31.2% since January to 332,959 units. But for the entire year of 2011, Audi sold 313,036 cars. The Changchun-built models Audi A6 L and Q5 had driven the 29.5% increase to 35,899 deliveries in October.

“China remains one of the major growth drivers for Audi: We already surpassed the record total for the whole of last year during this October, and 2012 will see us set a very good new record,” says Luca de Meo, Member of the Board of Management of AUDI AG for Sales and Marketing. He added: “Our market share in the Chinese premium segment has further increased since January – also thanks to new models that particularly meet the increasing demand of Chinese customers for individuality and sportiness.”

The new Audi Q3 premium SUV marks the luxury carmaker’s endeavor into a new market segment. Offering a sporty capability that makes it dynamic yet comfortable both on and off the road, the new Q3 is basically a showcase of Audi’s technology. Its body, chassis, drivetrain, assistance systems and multimedia features are just some of the products of technologies that Audi has been employing and improving within its lineup. Moreover, several of the features seen in the new Q3 are found in the luxury class.

As the newest and youngest member of the Audi family, the new Audi Q3 is defined by its modern looks. Its design is laden with coupe-like lines, sharp edges, arched sheet metal surfaces as well as distinctive light units.

Customers may avail of the optional xenon plus units, LED daytime running lights and LED tail lights. The new Q3 is provided with a low roof line that drops early to the rear, as complemented dynamically by its flat D-pillars. Customers may also avail of some add-on parts and components, as finished in black, anthracite or body color. Customers may likewise avail of any of the two available exterior packages.

Weighing 1,445 kilograms (3,186 lbs), the base variant of the new Audi Q3 is specified with a rigid and safe occupant cell that makes use of ultra-high-strength steels. Its engine hood and tailgate, meanwhile, are made of aluminum.

Just like any other Q model, the new Q7 features a rear end with undivided tail lights, as integrated into the tailgate that wraps around the pillars. Featuring dimensions of 4.39 meters (14.40 ft) in length, 1.83 meters (6.00 ft) in width and 1.59 meters (5.22 ft) in height, the new Audi Q7 features a low coefficient of drag value of just 0.32 Cd.

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Topics: audi, sales, europe



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