Audi sales increase in Europe despite the poor state of the economy in the region

Article by Christian A., on October 9, 2012

Audi’s sales in Europe increased even with the poor state of the economy in the region. The global sales of the brand climbed by 13.6% to 136,600 units, driven by the growth in Europe, the U.S., and China. Audi said that these new models, which include the A1 Sportback, Q3 and A6 Avant, helped boost the brand’s volume increase in Europe in September.

Audi’s volume in the U.S. got a boost from the new-generation A4 and A5 models and soaring demand for the Q7 SUV. Audi said that its growth in China was due partly to the high demand for SUVs and the brand's bigger cars, particularly the locally built A6 L. Last Monday, Luca de Meo, Audi's sales and marketing chief, said that this year, it was able to achieve sales of 1 million cars sold after only nine months.

He pointed out that this is clear that it is attaining its strategic goals. For the month of September, Audi's sales in Europe grew by 7.4% to 72,200 units. The UK was the largest European market for Audi with sales going up by 20% to 22,389. Germany came in next with a 3.5% increase to 20,712.

Audi includes Russia in its European sales figures, with the brand's volume in the country going up by 57% to 3,150. Sales fell by almost 13% in Spain, 16% in Italy and climbed by 1.4% in France. The U.S. volume increased by 26.5% to 12,302 units, while China sales expanded by 20.5% to 35,512. Audi reported a 12.8% increase in sales for the first three quarters of 2012 to 1.1 million compared to the same period in 2011.

Audi’s frontrunner in the executive class category has been redesigned. The regular-sized sedan is now built with a light body, athletic and rigid chassis, and a variety of multimedia and assistance technology. Its engine and drivetrain options are also as extensive. Powered by an extremely fuel-efficient V6 four-cylinder engine, the Audi A6 Hybrid shall serve as one of the lineup’s highlights.

Majority of the new Audi’s build is composed of modern steels and aluminum, making it exceptionally stiff, light and safe. Cutting-edge design materials and methods also guarantee an extremely decreased noise levels in its interior. Precision tuning of its advanced hydraulic damping and all other components in the drivetrain and axle bearings also achieve vibrational comfort.

The styling of the brand new Audi A6 represents elegance and competence. The sedan’s length is 4.92m (16.14ft) while its width is at 1.87m (6.14ft) wide, and with a height at 1.46m (4.79ft) – athletic figures that have never been matched by its competitors. The lowered, wide roofline, the elongated engine hood, and the prominent strokes on the flanks generate an active general appearance. Also available as an option are the LED headlights that highlight the prominent face at the front end.

The roomy internal space of the Audi A6 complements the powerful design of its exterior. The outstanding aspect is the "wrap-around" – an inlay that enfolds the passenger in the front seat and the driver. The stylishly rounded dashboard panel also settles the driver in the core of the interior.

Each of the fine details of the car’s interior is evident proof to the great attention and care that Audi gives in car manufacturing. All components and parts, especially the new layered-wood veneer, are carefully chosen and are made with exceptional care. Front seats can also be engineered to include optional massage and ventilation functionalities. Elegant ambient lighting also gives small light points in different corners of the interior.

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Topics: audi, sales, europe



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