Things are looking good for Audi in this year’s fourth quarter. Sales have been pleasantly increasing. October saw a 2.0% increase in sales all over the globe from October 2014. October 2015 saw Audi delivering 149,200 cars globally.
In addition, the company saw increased demand in its automobiles in the United States, where demand increased by 16.8%. There was also growth in demand observed in markets in South Europe. Audi also managed to sustain the growth in sales that it has achieved since January of this year.
Its 10-month global sales figures showed a 3.6% increase from the figures recorded in the January-October 2014 period. According to Audi AG’s Board Member for Sales and Marketing, Dietmar Voggenreiter, the increased demand is demonstrative of how strong Audi’s foundation is in the market.
Voggenreiter noted that the increase came even when they had just revamped the best-selling Audi A4. As for the A4, the Sedan and Avant models will be launched in select European nations this week. Next year, Audi will be launching the A4 globally. The new A4 will be riding on the success of its predecessor, which had contributed 2.4 million units to Audi’s global sales last year.
Audi is confident that not only will the 2015 Audi continue its predecessor’s phenomenal sales record, but will also surpass it. In fact, there have been solid numbers in pre-orders observed for the new A4. The two other contributors to Audi’s continued growth in sales are the Audi TT and Q7. Sales for the TT achieved an impressive 79% increase year-on-year in October.
This increase translates to 2,400 more units sold compared to last year. As for the Q7, October saw sales of 7,600 units, which translates to a 55.3% growth compared to the sales observed in the same period last year. The Audi A6 also turned in an increase of roughly 5.2% in October. The United States gave Audi its largest market in October.
In October alone, Audi of America recorded 17,700 customers, resulting to a 16.8% increase in sales. As a whole, Audi’s cumulative sales from January until October rose 13% with 165,104 premium cars sold as of October. France, Italy and the Netherlands also gave Audi positive sales figures in October.
Sales in France rose 11% to 5,495 cars by October, while Italy experienced a growth of 11.9%, with 4,602 cars delivered. The Netherlands showed the highest growth, with 30.4%. Other European markets that showed growth in sales compared to the same period last year are Spain and Portugal, with 7.7% and 39.4%, respectively.
Unfortunately, the Russian market failed to surpass October last year’s sales figures – 2,155 cars, which is 17.9% lower than last year. Total European sales grew 3.4% from October 2014 figures, with a total of 67,350 cars leaving dealerships all over the continent in October. Cumulative sales as of October also grew 3.8%, with around 680,000 delivered.
In Asia and Oceania, the Chinese market failed to record growth in sales in October. 46,763 cars were delivered to Chinese customers in October, 2.8% lower than October 2014. There was also a 0.6% decrease in Chinese customers observed in the January-October period.
In contrast, January to October showed a 19% increase in Australia and an 11.1% improvement in the South Korean market. Deliveries in the Asia-Pacific region combined showed a 0.3% increase from last year, to around 549,100 cars.