Audi says 38% of its 2010 sales featured the quattro all-wheel drive system

Article by Christian A., on March 26, 2011

Audi dominated the all-wheel drive segment of the automotive market in 2010 by selling 437,792 vehicles -- the majority of units sold in this segment. Audi calls this system as the “quattro," which the carmaker says is a segment that’s in continuous expansion. Audi revealed that 38% of all the models which it sold in 2010 featured the all-wheel drive system. Among Audi’s models that used this technology, the Q5 is the most successful one in 2010 with 155,025 orders.

Audi has a total of 150 models and variants that use the quattro system -- the largest number of models that are offered with all-wheel drive in the premium segment. Readers of the Auto Bild Allrad have named the A4 quattro as the 2011 All-wheel Drive Car of the Year.

Peter Schwarzenbauer, Audi member of the board for Marketing and Sales, said that quattro is one of Audi’s “greatest success stories” and so as the company moves toward electric mobility, it is considering new possibilities for quattro technology. He added that the electric quattro of the future will be even more agile, safer and more efficient.

According to Peter Schwarzenbauer, while the Quattro remains to be one of the best success stories of Audi, the brand is currently writing what it believes may be its most exciting chapter yet. Schwarzenbauer is currently a Member of the Board of Management of AUDI AG for Marketing and Sales. As the brand starts to follow the path of electric mobility, it has seen the new possibilities that can be offered by the Quattro technology, he added.

Schwarzenbauer continued that in the future, the electric version of the Quattro will not only be more agile, but it will also be safer, and most importantly, more efficient. Taking into account all of the various body types, different versions of the engine, and even possible options for the transmission, customers of the brand can select up to more than 130 variants of the Quattro. It is safe to say then that Audi is offering what may be the widest range of all-wheel drive cars, particularly in the premium class.

The vast number of options available doesn’t comprise the only thing that makes the Quattro unique but it also comes with technical solutions that have been implemented to ensure that power is delivered to all of its four wheels.

There are four different technologies behind the Quattro principle. Audi however is making sure that this is continuously improved in order to get the perfect all-wheel drive system for each of the brand’s vehicle concept. The latest incarnation in the Quattro system’s evolutionary stage is the torque vectoring and the crown-gear center differential. Both of these are already equipped in the Audi RS 5, the A7 Sportback, and of course the new A6.

Once again, the Quattro drive system achieved another success especially during the selection of the “2011 All-wheel Drive Car of the Year.” Similar to what happened in 2010, around 119,000 readers of the Auto Bild Allrad decided that the Audi A4 and the A8 were the best in their respective segments. In particular the A4 was the best among “All-wheel drive cars from €25,000 to 40,000”, while the A8 was chosen as the best of all “All-wheel drive cars over €40,000”.

This is the sixth year running that the brand has had two winners declared for this particular contest. Rounding out the amazing results of this year are the three second-place finishes. In choosing the winner, Auto Bild Allrad’s readers had to choose from 136 vehicles under nine categories. The coveted awards were accepted this evening in Frankfurt. Audi’s Head of Marketing in Germany, Dr. Hans-Peter Kleebinder, accepted the awards in behalf of the brand.

Press Release

Audi Most Successful Premium Brand in All-Wheel Drive Segment

Audi once again sold more automobiles with all-wheel drive than any other premium manufacturer. The brand with the four rings produced 437,792 vehicles with quattro drive last year. In the year in which Audi celebrated “30 years of quattro,” around 38 percent of all cars produced worldwide were equipped with the all-wheel drive technology. With 74,262 new car registrations for all-wheel drive models, Audi also topped the competition in Germany.

The most popular Audi model with quattro drive in 2010 was the Audi Q5, 155,025 units of which were built. In the months ahead, the brand will further expand its all-wheel drive lineup in the SUV segment with the Audi Q5 hybrid quattro and the compact Q3. But it is not just SUV drivers who are turning to quattro; the all-wheel drive technology is a popular choice of Audi customers for all other model lines as well. From the Audi A3 to the A8, nearly one quarter of the automobiles produced in 2010 had quattro on board.

“quattro is one of the Audi brand’s greatest success stories, and today we are writing what may well be its most exciting chapter,” says Peter Schwarzenbauer, Member of the Board of Management for Marketing and Sales at AUDI AG. “As we move down the road toward electric mobility, we see entirely new possibilities for quattro technology. The electric quattro of the future will be even more agile, safer and – above all – more efficient,” adds Schwarzenbauer.

Audi customers today can choose from more than 130 quattro model variants, taking all the different body types, engine versions and transmission options into account. Audi thus offers by far the widest range of all-wheel drive models in the premium segment. There are also a number of technical solutions for delivering power to all four wheels. Behind the successful quattro principle are four different technologies, which Audi is constantly refining in order to build the ideal all-wheel drive system for each vehicle concept. The latest evolutionary stage of the quattro system featuring a crown-gear center differential and torque vectoring is available in the Audi RS 5, A7 Sportback and the new A6.

The quattro drive system also recorded yet another success in the voting for the “2011 All-wheel Drive Car of the Year.” As in 2010, more than 119,000 readers of the trade journal Auto Bild Allrad chose the Audi A4 (“All-wheel drive cars from €25,000 to 40,000”) and the A8 (“All-wheel drive cars over €40,000”) as the winners of their respective classes. This marks the sixth year in a row that Audi has had two winners in this competition. Three second-place finishes round out the brand’s outstanding results this year. The readers of Auto Bild Allrad had a total of 136 vehicles in nine categories from which to choose. Dr. Hans-Peter Kleebinder, Head of Marketing Germany, accepted the coveted awards on behalf of Audi in Frankfurt this evening.

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Topics: audi, quattro, sales



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