Audi seeks to match EUR5.35 billion operating profit posted in 2011

Article by Anita Panait, on October 31, 2012

Audi is aiming this year to match its EUR5.35 billion in operating profit posted in 2011, despite dwindling earnings in the third quarter of 2012. In a statement, finance chief Axel Strotbek said that Audi is still on track to reach its operating profit target for 2012. Audi posted EUR1.3 billion in operating profit for the third quarter of 2012, compared to EUR1.4 billion in operating profit for the same period in 2011.

Audi said in the statement that the smaller figures were to increased research and development, production and marketing spending. Despite the lower profit figures, Audi managed to sell 364,303 vehicles around the world in the third quarter of 2012, compared to 320,262 in global sales in the same period in 2011. This allowed Audi to log a 15.7-percent increase in revenues to EUR12.6 billion. 

However, Audi's operating margin dropped to 10.5% from 13.1%. Audi has said that it is targeting to hike its worldwide deliveries from 1.3 million vehicles in 2011 to 1.4 million units this year, eyeing to globally outsell rival premium carmakers Mercedes-Benz and BMW. Audi delivered 1.09 million vehicles in the first three quarters of 2012, up from 973,154 in the same period in 2011.

With the new Audi Q3, Audi is exploring a different market segment. This premium compact SUV is built with a sporty look, efficient features, and versatile performance, thus making it a truly comfortable ride regardless of driving conditions. The car utilizes advanced Audi technology in the making of its body, chassis as well as its drivetrain, and also in the development of its assistance technologies and multimedia components. Most of its design and performance features are truly luxurious.

The Q3 gained its distinction as the freshest addition to the already extensive lineup of Audi cars. Its coupe-like features effectively express its athletic character. The sharp and rough edges that frame the surfaces of curved sheet metal and the unique lighting system also highlight its rear and front aspects. LED daytime running lights and xenon plus units can also be integrated into the wedge-shaped headlamps that are also mixed with LED taillights.

The lowered roof line, which sinks early, and the flattened D-pillars highlight the dynamics and action of the Audi Q3. Additional parts and upgrades are available in several color varieties including the body color, anthracite, or black. Two different packages for the exterior can also be chosen.

The Audi Q3’s base model will be offered with a weight of 1,445kg or 3,186 lbs. Built with incredibly high-strength steels, its occupant compartment ensures greater safety, improved rigidity and less noise. The tailgate and the engine hood are both constructed from aluminum. Common to all Q car models, Audi also integrated the whole tail lights of the Q3 into its tailgate, thus wrapping the pillars around it. Its aerodynamic design also results to an impressively low drag coefficient of 0.32. This small SUV measures a length of 4.39m (14.40ft), width of 1.83m (6.00ft), and height of 1.59m (5.22ft).

Topics: audi, profit

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