Audi sold about 152,850 cars in April 2015, surpassing sales of April 2014 by 2.5%. The automaker makes this announcement as it recently celebrated having its best first quarter ever. Last month, demand had gone up worldwide compared to the previous year. Audi’s business performed positively particularly in the U.S. where deliveries grew by 12.7%.
For the first four months of the year, worldwide units sales of Audi increased by 5.2% with sales of 591,050 premium vehicles. The automaker’s U.S. sales last month increased by 7.5% with 16,827 units sold. Specifically, its SUVs were in high demand in the U.S. Altogether, Q-model sales rose by 35.6% with 6,447 units sold.
Audi of America’s deliveries have risen since the start of 2015 by 11.9% with 56,925 units sold, indicating how fast its growth has been in the U.S. market in general. Double-digit sales improvements in April were reported by Canada (a 36.6% climb to 3,219 vehicles) and Brazil (a 67.5% growth to 1,856 units).
The automaker’s sales in Europe were slightly higher than in April 2014. Deliveries had grown by 0.9% to 71,750 cars. In particular, the markets in Europe that drove up growth in April are Italy (with a 22.4% increase to 5,225 cars), Spain (higher by 15.8% to 4,100 cars) and Sweden (a 21.1% increase to 1,879 cars).
Meanwhile, the Western European region posted a 3.1% sales growth in April with sales of 67,300 cars. Audi unit sales in Europe, when taken cumulatively, totalled to about 262,550 cars, a 4.6% climb. Demand in Western Europe for full-size category models has significantly increased. Since January, sales of the Audi A6 (which has received updates) have gone up by 15.8% with deliveries of about 32,250 units.
In addition, the new Audi Q7 has attracted plenty of interest for the top segment. Even before this full-size SUV’s release to the market, Audi has received a lot of orders for this model. It is set to arrive at dealers’ showrooms in the first markets from the middle of the year. Customers will then be able to get their units right away.
The negative trend persisted in Russia for Audi last April. Since 2015 started, Audi’s sales in this country have gone down by 31% to 8,248 units. On the other hand, sales in Turkey have been on a strong momentum. Specifically, the A3 sedan was highly popular and has drawn in customers to the brand. For the first four months of 2015, Audi reported a 47.7% increase in sales with 6,829 units sold.
Audi actually reported a 54.8% increase in Turkey for the month of April. Audi’s sales in China have gone up 5.2% with 178,612 cars sold. With sales of 45,296 units in April, Audi was at a high level compared to the same month in 2014.
After having presented the new A3 Sportback and the A3 Sedan in the spring of 2014 to dealerships in China, it has reinforced its position in the premium compact car segment.
The launch of the A3 and the Q3 definitely helped Audi’s image as the top premium automaker in the compact segment in China. Audi has started to sell more premium compact cars in China than in other markets even if the sales of compact cars in China continue to be slow compared to the international markets.