September has been a month of crucial growth for auto giant AUDI AG, with a 6.8% increase in global deliveries. This was made possible by the sale of over 170,900 units around the world. Figures indicate that the company’s sales of its automobiles in the Americas increased by 11.9%.
Europe continues to be a lucrative market for Audi, with an 8.8% increase in sales as of September. Almost 80,000 units were sold in the European market in September alone, propelled by the release of the Audi Q7.
With these excellent September figures, Audi was able to carry on the momentum it has achieved since the start of the year – sales figures for the nine-month period showed that Audi has sold roughly 1,347,950 units so far across all models.
This represents a cumulative increase of 3.8% on sales of all of the company’s models. According to Luca de Meo, Sales and Marketing board member at Audi, the strong sales performance show that there is increased interest in the company’s portfolio, thanks to the introduction of new models like the Audi Q7 and the Audi TT.
These two models alone contributed to sales, consisting of 4,900 units in September, an increase over the figures recorded in September 2014. De Meo said that Audi intends to capitalize on that interest by introducing 15 new models worldwide by the second half of 2016, an action which the company is confident will provide a boost to its sales figures.
The Audi A7 and A8 full-size automobiles were also major contributors to Audi’s global sales as of September. In Europe alone, the A7 and A8 made up, cumulatively, 14.1% percent of the market’s growth.
The United Kingdom proved to be a major sales hub for September, which is considered as Audi’s strongest sales month every year, with 28,778 units delivered. This means that the UK grew by 9.7% in September alone. The UK even surpassed Germany in sales; German deliveries only accounted for 21,710 units.
The UK has consistently been seeing a rise in demand for Audi’s automobiles, growing a total of 5.3% from January to September. Other European markets also showed positive growth in September.
Although only 5,018 units were delivered in Italy in September, it represented a growth of 37%. France also posted a 13.1% increase, delivering 4,871 units. Finally, Spain returned an excellent 30.2% growth in September.
Audi’s total deliveries to Europe in the nine-month period ending September are at 612,650 units, representing a growth year-on-year of 3.8%. Even Russia showed promise in September, the first time in 2015 that deliveries grew by 2% to 2,607 units.
Behind this growth in the Russian market is the considerable demand for the new Q7. The Asia-Pacific region also showed great returns in September as well. Foremost among these markets is Australia, where 2,048 units were delivered for a 25.6% growth.
South Korea followed second, with 2,993 cars and 27.3%. Chinese markets also saw a staggering 53,095 vehicles delivered, representing a growth of 2.9%. The Asia-Pacific markets saw a total delivery figure of 414,411 units from January to September, a slight decrease of 0.3% compared to 2014’s Jan-Sept period.
As for the company’s American market, September saw sales of 23,200 cars. This led to an 11.9% increase. Brazil and the United States showed the best performances, with 23.4% and 16.2% growth, and deliveries of 1,501 and 17,340 units, respectively.
Compared to Europe, the slightly older Audi Q5 showed the best performance in America with 5,149 units delivered. This represents an impressive improvement of 58.9% compared to September 2014. September 2015 also saw an increase in deliveries in the United States: the company’s deliveries went up 12.5% to 147,403 units.