Audi sold 119,600 vehicles in July 2012 around the world, a 12.9% increase compared to the same month last year. This means that last month was Audi’s best July ever. Audi, which is the luxury unit of the Volkswagen Group, said that demand for its models increased in all the major markets, which include Europe where the overall auto market is experiencing a slump because of the economic difficulties in the region.
Audi’s July sales figure is higher than that of rival BMW, which sold 113,253 vehicles last month, a 4.2% increase. On the other hand, Mercedes-Benz sales decreased by 3.1% to 97,327. Audi is counting on the new models to be launched, including the redesigned A3 premium compact car, to help drive sales in the second half of the year.
In a statement last Thursday, Audi CEO Rupert Stadler said that after having this successful start at the second half, the company expects that the new A3 will offer an added boost in the upcoming months. Audi sold 32,877 vehicles in China (its largest single market), higher by 18.4% compared to July 2011. This led to a combined seven-month sales total of 226,748, standing for a 34.6% increase.
Audi’s sales of the locally-built Q5 midsize SUV increased by 80% in China to 50,170 units during the first seven months. Last month, Audi launched the Q3 small SUV in the country to help increase sales in the crucial SUV segment.
Last month, overall sales in Audi's European market grew by 5.5% to 60,800, despite an economic downturn in consumer confidence as the result of the eurozone crisis. From January to July 2012, sales increased by 3.1% to 454,200 units. Sales in Germany, which is Audi's biggest market in Europe, had increased by 10.7% in July to 23,712. And over the past seven months, its sales increased by 7.8% to 157,885.
Audi ventures into a new segment in the market with the Audi Q3, a premium sport utility vehicle in compact-class form. The Audi Q3 is sporty, versatile, efficient, and comfortable whether on the road or off the road. All aspects of the Q3 showcase Audi’s advanced technology, from its body, its drivetrain, its chassis, to its multimedia and assistance systems. Many of the Q3’s solutions come from the luxury class.
Moreover, the Audi Q3 is instantly recognizable as the large Audi family’s youngest member. Its coupe-like lines serve as an expression of a sporty character. Sharp edges elegantly frame its arched sheet metal surfaces, while distinctive lights accentuate both its front and rear. Also, wedge-shaped headlights are available as an option with xenon plus units as well as LED daytime running lights that are combined with LED tail lights.
The Audi Q3’s low roof line begins its drop rather early, and its very flat D-pillars highlight its dynamics. Also, there are add-on parts available in several variants; you can choose between anthracite, black, or the body color. You can also choose between two exterior packages.
In addition, the SUV’s base version weighs 3,186 lbs. and its safe, rigid, and quiet occupant cell has integrated a few ultra-high-strength steels. Its engine hood and its tailgate are both made of aluminum. And typical of all Audi Q models, the Q3’s undivided tail lights have been integrated into its tailgate, wrapped around the pillars. What’s more, it boasts an unusually low drag coefficient of 0.32. This compact SUV is also 14.40 feet long, 6.00 feet wide, and 5.22 feet high.