Audi Sport GmbH, formerly known as Quattro GmbH, will have a lot of work to do as it recently confirmed that there will be five new series production models by the end of the decade. Audi Sport initially planned to introduce 11 series production models by 2020, but with the appointment of a new technical development chief, the high performance division is setting its sights higher.
By 2020, Audi Sport will aim to deliver 16 models. The new number isn't surprising considering that Stephan Reil – Audi Sport’s former technical development chief – revealed earlier this year the division’s development strategy. He then told Steven Ewing of Motor1 in an interview that in the past, an Audi vehicle would have its high-performance version late in its life cycle. Now, the development of Audi’s new vehicles and Audi Sport’s high-performance counterpart is done in parallel.
As for how Audi Sport plans to diversify its upcoming products, the high-performance division hasn’t released any details yet. Right now, crossovers and SUVs are the hottest thing in the auto industry, and Audi is definitely cashing in on its premium crossovers (Audi Q family). Creating high-performance versions of these Q models would be a logical thing. With Audi’s deep vehicle lineup – including all vehicle types – Audi Sport has a lot of models to choose from to transform into its next high-performance vehicle.
This upcoming product campaign will be led by Audi Sport’s new Head of Technical Development, Oliver Hoffmann. He took over the role formerly held by Reil on October 1, 2017. Reil, who has been with Audi Sport since 1999, has been instrumental in the development of all vehicle projects since the first Audi RS 4 Avant. Reil has been named to an undisclosed position within Audi after a long career at Audi Sport.
Hoffmann, meanwhile, was most recently part of powertrain development at Audi. Having studied mechanical engineering, Hoffman was involved in the development of the V10 engines found in the Audi R8 and was part of quality management at Automobili Lamborghini.
Stephan Winkelmann, chief executive of Audi Sport GmbH, called Hoffman as a highly qualified manager for the Technical Development division. Winkelmann added Hoffman’s experience and skills would help realize the expansion of the Audi Sport brand.
The task ahead for Hoffman could be tough, but given Audi Sport’s current development strategy, having 16 series production models by the end of the decade is achievable. Sure enough, Audi Sport has already come up with plans on how to achieve this expansion goal.