Some people may think Audi Sport is a new company but it is in fact the motorsport division of Audi combined with the best of what Quattro GmbH can offer. The first three models that this partnership is expected to release will be the RS3, the RS5 Coupe, and the TT RS. These made their official debut during the 2017 New York Auto Show, scheduled from April 14 to April 24.
Both Audi of America Vice President for Product Management Filip Brabec and Quattro GM Stephan Reil confirmed that additional models will be released in the near future. According to the two, the RS range will continue to have new models and both customers and enthusiasts alike should expect the newest version of the RS7 to be unveiled along with the new A7.
Reil in particular has been in-charge of all the RS models for at least 18 years now. He explains that in developing this model, the brand introduced an entirely new strategy. In particular, Audi Sport develops new models starting with the base car. Reil says that the practice in the past was to have the actual model at the end of the lifecycle. However, he continues, they are developed in conjunction with the others much like the RS3.
Reil says further that the brand intends to implement a more worldwide strategy when it comes to its future products. A number of the new RS models are being developed, he says, because the U.S. market is continuously pushing for it. That said, the possibility is high that the brand will come out with a crossover version of the RS, again due to influence of the U.S. market.
VP Brabec cautions though that not all Audi models will have a corresponding RS variant. He adds that this model is already distinct the way it is. A good example of this is Mercedes-Benz developing performance cars with AMG. However, the brand assured that the RS models will not be the same as the S models. He says that while the S model has a more mainstream appeal and is more attainable, the RS can be considered as the cherry on top.
Both the RS and S are composed of models that are high performance versions of some of Audi’s vehicles. These variants are mainly focused on improving the sport performance. The S model started with the S2 Coupe in 1990 with the RS being introduced through the RS 2 Avant by 1994. Many of the RS and the S models released today are mainly based on the A, TT, and Q models under the same figure. Thus, the RS 4 is based on the A4 with the TT RS using the TT.